https://digiday.com/media/media-briefing-step-by-step-publishers-are-building-toward-an-agent-led-ad-business/
Publishers agentic AI media buying
Nov 6, 2025 - Agentic AI-driven media trading could wipe out a lot of the problems caused by its programmatic predecessor. Namely, ad tech middlemen.
ai media buyingpublishersagentic