https://theaudiencers.com/the-audiencers-festival-madrid-presentation-slides/
The Audiencers' Festival Madrid presentation slides | Audiencers
presentation slidesaudiencers
https://theaudiencers.com/tag/retention/
Retention | Audiencers
Retention strategies for digital media with a subscription model, by The Audiencers, the leading community for publishing professionals.
retentionaudiencers
https://theaudiencers.com/subscription-conversions-finding-the-balance-between-frustration-engagement/?ref=blog.poool.fr
Subscription Conversions: Finding the balance between frustration and engagement | Audiencers
Aug 19, 2025 - Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t...
engagement audiencersfinding
https://theaudiencers.com/the-audiencers-festival-in-paris-according-to-marion-the-best-ofs-from-our-event/
The Audiencers' Festival in Paris according to Marion: the 'best ofs' from our event...
Sep 18, 2025 - With 222 digital publishing professionals joining us for the day, and too many takeaways to fit into a single article, our very first festival in Paris...
paris accordingaudiencers
https://theaudiencers.com/what-your-paywall-says-about-your-product-and-why-it-matters/
What your paywall says about your product (and why it matters) | Audiencers
Nov 3, 2025 - Most paywall strategies focus on optimisation. But the real question is: what system are you asking users to join? Heiko Scherer dives in.
paywallsaysproduct
https://theaudiencers.com/whatsapp-community/
Our WhatsApp Community | Audiencers
whatsapp communityaudiencers
https://theaudiencers.com/author/marine-doux/
Marine Doux on The Audiencers
Find here all articles written by Marine Doux on The Audiencers.
marinedouxaudiencers
https://theaudiencers.com/author/madeleine/
Madeleine White on The Audiencers
Find all articles written by Madeleine White on The Audiencers here.
madeleinewhiteaudiencers
https://theaudiencers.com/how-der-spiegel-uses-its-engagement-score-our-key-use-cases/
How DER SPIEGEL uses its engagement score: our key use cases | Audiencers
der spiegelengagement score
https://theaudiencers.com/the-ultimate-case-study-list-to-inspire-your-reader-revenue-model/
The ultimate case study list to inspire your reader revenue model | Audiencers
Dec 8, 2025 - All articles on The Audiencers from publishers around the world, organized by reader revenue topic
case studyreader revenuelist
https://theaudiencers.com/black-friday-paywall-benchmarking/
Black Friday paywall benchmarking | Audiencers
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https://theaudiencers.com/the-audiencers-collections/
Collections | Audiencers
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https://theaudiencers.com/author/max-leroy/
Max Leroy on The Audiencers
Find here all articles written by Max Leroy on The Audiencers.
maxleroyaudiencers
https://theaudiencers.com/the-audiencers-festival-toronto-presentation-slides/
The Audiencers' Festival Toronto presentation slides | Audiencers
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https://theaudiencers.com/tag/young-readers/
Young readers | Audiencers
How to engage, convert and retain young readers, analyzed by experts at The Audiencers, the go-to community for publishing professionals.
young readersaudiencers
https://theaudiencers.com/inspirations/page/12/
Inspirations Archives | Page 12 of 12 | Audiencers
Content to inspire. Benchmarks, use cases, deep dives into successful strategies and even simple screenshots to bring you the best in the business.
inspirationsarchives
https://theaudiencers.com/inspirations/page/2/
Inspirations Archives | Page 2 of 12 | Audiencers
Content to inspire. Benchmarks, use cases, deep dives into successful strategies and even simple screenshots to bring you the best in the business.
inspirationsarchives
https://theaudiencers.com/5-ideas-of-article-formats-where-form-follows-function/
5 ideas of article formats where form follows function | Audiencers
form follows functionideas
https://theaudiencers.com/45-acquisition-channels-to-convert-readers-into-subscribers/
45 acquisition channels to convert readers into subscribers | Audiencers
Aug 18, 2025 - Inspiration on how publishers can diversity their subscriber growth channels and highlight the value on offer to subscribers.
acquisition channelsconvert
https://theaudiencers.com/inspirations/
Inspirations Archives | Audiencers
Content to inspire. Benchmarks, use cases, deep dives into successful strategies and even simple screenshots to bring you the best in the business.
inspirationsarchives
https://theaudiencers.com/integrating-ai-into-daily-editorial-workflows-at-clarin/
Integrating AI into daily editorial workflows at Clarín | Audiencers
integrating aidaily editorial
https://theaudiencers.com/
Audiencers
Nov 10, 2025 - The Audiencers is the B2B media community to support publishing professionals in making better decisions when it comes to engaging, converting and retaining...
audiencers
https://blog.poool.fr/fr/the-audiencers-festival/
The Audiencers' Festival : journée de conférences exclusives
audiencersfestivalde
https://theaudiencers.com/the-ins-and-outs-of-bfms-new-mobile-first-vertical-video-format/
The ins and outs of BMF's new mobile-first vertical video format | Audiencers
Aug 18, 2025 - How BFM designed an engaging, monetizable, vertical video format in-house, leading to 2.5 million views per month.
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https://theaudiencers.com/the-homepage-isnt-dead-it-just-stopped-being-a-page/
The homepage isn’t dead, it just stopped being a page | Audiencers
homepagedeadstopped
https://theaudiencers.com/25-ideas-of-content-features-and-benefits-to-offer-paying-subscribers/
25 ideas of content, features & benefits to offer paying subscribers | Audiencers
Aug 18, 2025 - Ideas for exclusive content, features or benefits to offer in a premium subscription to differentiate your offering and provide real value.
features ampideascontentoffer
https://theaudiencers.com/about-us/
About us | Audiencers
Dec 10, 2025 - The Audiencers is a B2B media and community that helps digital publishing professionals make better decisions about engaging, converting, and retaining their...
usaudiencers
https://theaudiencers.com/71-insights-on-mediahuis-subscription-for-young-readers/
#71. Insights on Mediahuis' subscription for young readers | Audiencers
Oct 16, 2025 - The Washington Post on dynamicity, building a subscription for young readers and relaunching The Guardian app
young readersinsights
https://theaudiencers.com/ask-nursing-times-robin-booth-on-how-theyre-creating-premium-experiences-with-ai/
Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI | Audiencers
nursing timesaskrobinbooth
https://theaudiencers.com/our-newsletter/
The Audiencers' Newsletter
Mar 28, 2025 - From professionals, to professionals. Nurturing a knowledge-sharing culture with real-life examples, expert points of view and inspirations to help you do your...
audiencersnewsletter
https://theaudiencers.com/are-machines-our-most-valuable-audience-how-media-can-monetize-ai-agents/
Are machines our most valuable audience? How media can monetize AI agents | Audiencers
Aug 18, 2025 - A deep dive into MCP and A2A, and how they could provide a new revenue stream for publishers
valuable audiencemachines
https://theaudiencers.com/the-audiencers-festival-london-1-presentation-slides/
The Audiencers' Festival London 2023 presentation slides | Audiencers
festival londonaudiencers
https://theaudiencers.com/newsletters-in-the-fight-for-sustainability-with-toronto-star-bbc-reuters/
Newsletters in the fight for sustainability: Toronto Star, BBC & Reuters | Audiencers
toronto starnewslettersfight
https://theaudiencers.com/author/marion-wyss/
Marion Wyss on The Audiencers
Find here all articles written by Marion Wyss on The Audiencers.
marionwyssaudiencers
https://theaudiencers.com/collections/
Collections Archives | Audiencers
collections archives
https://theaudiencers.com/festival-the-audiencers-london-2025/
The Audiencers Festival - London 2025 | Audiencers
Jul 10, 2025 - June 24th, 2025 About the Festival.June 24th 2025 Bringing publishing professionals together to make better decisions when it comes to engaging,
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https://theaudiencers.com/your-subscription-forecast-is-broken-and-maths-isnt-the-problem/
Your subscription forecast is broken, and maths isn't the problem | Audiencers
Nov 3, 2025 - A useful forecast isn’t about predicting the future with perfect accuracy, but understanding how your decisions today will shape your business tomorrow.
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https://theaudiencers.com/relaunching-the-guardian-app/
Relaunching The Guardian app | Audiencers
Oct 9, 2025 - New features and a redesign: the three areas that The Guardian improved in their new app, launched May 2025.
relaunchingguardianapp
https://theaudiencers.com/the-audiencers-festival-new-york-presentation-slides/
The Audiencers' Festival New York presentation slides | Audiencers
festival newaudiencersyork
https://theaudiencers.com/publisher-unsubscription-journeys-benchmarking-and-best-practices/
Publisher unsubscription journeys: benchmarking and best practices | Audiencers
Nov 26, 2025 - How to retain the subscriber whilst not harming potential future re-subscriptions or referrals during the unsubscription/cancellation journey
best practicespublisher
https://theaudiencers.com/the-big-mac-index-a-tool-for-comparing-subscription-price-across-the-media-industry/
The Big Mac Index: Compare subscription price across the world | Audiencers
Aug 18, 2025 - Markus Schöberl uses the Big Mac Index to compare prices of subscriptions around the world, taking economic contexts into consideration.
big macsubscription price
https://theaudiencers.com/subscription-price-increase-the-7-biggest-mistakes-to-avoid/
Subscription price increase: the 7 biggest mistakes to avoid | Audiencers
Oct 27, 2025 - How do you increase revenues and retention whilst increasing the price of your subscription? We ask the pricing experts!
subscription priceincrease
https://theaudiencers.com/how-to-stop-subscription-revenue-leaks-technical-and-strategic-solutions/
How to stop subscription revenue leaks | Audiencers
Nov 11, 2025 - Ali Mahmood shares how to build secure, trust-based subscription systems that protect revenue without alienating readers.
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https://theaudiencers.com/author/khalil-a-cassimally/
Khalil A. Cassimally on The Audiencers
khalilaudiencers
https://theaudiencers.com/fr/
The Audiencers | Audiencers
Dec 17, 2025 - Désabonnement : Nat Geo Kids prouve qu’une sortie facile construit une croissance durable Lors du ACE Subscription Summit de Londres, avec Louise Ioannou,
audiencers
https://theaudiencers.com/the-economists-substack-experiment-building-a-newsletter-product-off-platform/
The Economist's Substack newsletter experiment | Audiencers
Oct 9, 2025 - In a strategic move to engage new audiences, The Economist has launched its data journalism newsletter, “Off the Charts,” on Substack.
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https://theaudiencers.com/unfolded-news-rethinking-the-content-architecture-of-news-websites/
unfolded.news - rethinking content architecture | Audiencers
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https://theaudiencers.com/pricing-strategies-from-the-atlantic-le-monde-and-onet/
Pricing strategies from The Atlantic, Le Monde and Onet | Audiencers
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https://theaudiencers.com/tag/conversion/
Conversion | Audiencers
Conversion strategies to monetize your audience, by The Audiencers, the leading B2B community for publishing professionals.
conversionaudiencers
https://theaudiencers.com/why-80-of-our-homepage-is-now-personalized-and-how-thats-changing-everything/
NPG Digital: Why 80% of our homepage is now personalized | Audiencers
Nov 18, 2025 - How NPG Digital built a technology to personalize their homepage, leading to an increase in engagement, conversion and retention.
npgdigitalhomepage
https://theaudiencers.com/from-e10m-in-losses-to-e25m-in-ebitda-how-le-monde-built-a-sustainable-model/
How Le Monde built a sustainable business model | Audiencers
Aug 18, 2025 - A series of concrete editorial, tech and marketing initiatives that explain the group’s continued growth.
le mondesustainable business
https://theaudiencers.com/2023-the-year-of-the-registration-wall-how-publishers-can-succeed-in-their-registration-strategy/?ref=blog.poool.fr
How publishers can succeed in their registration strategy | Audiencers
registration strategysucceed
https://theaudiencers.com/donations-three-media-outlets-share-strategies-to-maximise-voluntary-reader-revenue/
Strategies to maximise voluntary reader revenue | Audiencers
Sep 12, 2025 - OKO.press, La Marea, and What Happened Last Week share their strategies and doubts about donations as viable and ethical business models.
reader revenuestrategies
https://theaudiencers.com/fr/author/madeleine/
Madeleine White on The Audiencers
Find all articles written by Madeleine White on The Audiencers here.
madeleinewhiteaudiencers
https://theaudiencers.com/boosting-membership-conversion-at-maverick-insider-with-faqs/
Boosting membership conversion at Maverick Insider with FAQs | Audiencers
boostingmembershipconversion
https://theaudiencers.com/strategic-priorities-for-the-next-two-years-a-world-tour-of-media-ceos/
Strategic priorities for the next two years: a world tour of media CEOs | Audiencers
Aug 18, 2025 - At the World News Media Congress (WAN-IFRA), four media CEOs — from Poland, Canada, India and South Africa — laid out their top strategic priorities for...
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https://theaudiencers.com/the-conversion-funnel-benchmark-report-q2-2023/?ref=blog.poool.fr
The Conversion Funnel Benchmark Report Q2 2023 | Audiencers
Aug 19, 2025 - An exclusive report for Poool clients providing the data, insights and expertise to better convert readers into subscribers
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https://theaudiencers.com/tag/user-needs/
User needs | Audiencers
Strategies and expert recommendations on user needs in a reader revenue strategy, by The Audiencers, the go-to community for publishing professionals.
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https://theaudiencers.com/build-or-buy-the-technology-decision-that-defines-modern-newsrooms/
Build or buy: The technology decision that defines modern newsrooms | Audiencers
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https://theaudiencers.com/gain-clarity-on-your-purpose-the-template-that-helps-teams-make-faster-better-decisions/
The clarity template that helps teams make faster, better decisions | Audiencers
Aug 19, 2025 - This workshop and template will help align your team on the purpose of your business, supporting faster, better decision making
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https://theaudiencers.com/the-audiencers-events/
The Audiencers' Events | Audiencers
audiencersevents
https://theaudiencers.com/lequipe-12-projects-to-retain-subscribers-following-the-paris-olympics/
L'Équipe: 12 projects to retain subscribers | Audiencers
Oct 8, 2025 - After the peak in acquisitions during the Paris 2024 Olympic Games, L’Équipe identified four key moments to drive retention.
retain subscriberslprojects
https://blog.poool.fr/announcing-the-audiencers-festival/
Announcing, The Audiencers' festival
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https://theaudiencers.com/tag/onboarding/
Onboarding | Audiencers
Onboarding strategies for digital media, analyzed by the experts at The Audiencers, the go-to community for publishing professionals
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https://theaudiencers.com/balancing-acquisition-and-retention-lessons-from-pv-digests-markus-schoberl/
Balancing acquisition and retention: lessons from pv digest | Audiencers
Sep 11, 2025 - We spoke to Markus Schölberl, founder and editor of pv digest on his top recommendations for publishers offering digital subscriptions.
retention lessonsbalancingpv
https://theaudiencers.com/digital-by-design-how-irish-news-is-growing-from-a-strong-print-legacy/
Digital by design: How Irish News is growing from a strong print legacy | Audiencers
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https://theaudiencers.com/why-the-most-valuable-newsroom-kpi-is-no-longer-reach-but-belonging/
Why the most valuable newsroom KPI is no longer reach but belonging | Audiencers
Aug 21, 2025 - Why loyalty and value are at the top of the hierarchy of metrics for publishers and which KPIs you can track in this strategy.
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https://theaudiencers.com/newsletter-walls-how-a-french-publisher-is-innovating-to-increase-its-subscriber-base/?ref=blog.poool.fr
Newsletter Walls: How a French publisher is innovating to increase its subscriber base | Audiencers
Aug 21, 2025 - This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU...
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Operations Archives | Audiencers
Supporting you in the everyday jobs and processes required for a successful audience engagement, conversion and retention strategy.
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https://theaudiencers.com/building-and-serving-communities-with-ryan-y-kellett-financial-times-and-thecity/
Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY | Audiencers
Aug 18, 2025 - 3 community-building experts share their recommendations on reimagining journalism as a collaborative, community-driven practice
serving communitiesbuilding
https://theaudiencers.com/tag/subscription/
Subscription | Audiencers
Paywall and subscription strategies for digital media, analyzed by experts at The Audiencers, the go-to community for publishing professionals.
subscriptionaudiencers
https://theaudiencers.com/post-paywall-thinking-publisher-perspectives-from-the-audiencers-festival/
Post-paywall thinking at Toronto Star, Condé Nast & more | Audiencers
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https://theaudiencers.com/what-400-media-apps-tell-us-about-the-trends-driving-engagement-in-2025/
What 400 media apps tell us about the trends driving engagement in 2025 | Audiencers
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https://theaudiencers.com/when-the-article-is-no-longer-enough-formats-that-outperform-the-article-on-news-apps/
Formats that outperform the article on news apps | Audiencers
Oct 9, 2025 - How the article can adapt to modern readers to better capture interest, reduce friction and guide users through complex stories.
news appsformatsoutperform
https://theaudiencers.com/a-b-testing-paywall-benchmarks/
A/B testing paywall benchmarks | Audiencers
Aug 19, 2025 - Discover benchmark examples of digital publishers A/B testing their paywall to optimize click-through and conversion rates
b testingpaywallbenchmarks
https://theaudiencers.com/tag/testing/
Testing | Audiencers
Testing and experimentation strategies for digital media, analyzed by experts at The Audiencers, the go-to community for publishing professionals.
testingaudiencers
https://theaudiencers.com/ask-birubala-newslaundrys-internal-ai-tool/
Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth | Audiencers
Aug 19, 2025 - The AI-powered RAG by Newslaundry - an in-house expert, always ready with the right answer to simplify subscription support workflows.
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https://theaudiencers.com/the-media-industrys-5-toxic-obsessions-no-2-refusing-to-interact-with-audiences/
The media industry's 5 toxic obsessions: no.2 refusing to interact with audiences | Audiencers
media industrytoxicobsessions
https://theaudiencers.com/for-creative-publishers-micropayments-are-an-invitation-not-a-cautionary-tale-mark-stenberg/?ref=blog.poool.fr
Micropayments are an invitation, not a cautionary tale | Audiencers
Aug 19, 2025 - The methods we use to charge for news are far more plastic than we realize.
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https://theaudiencers.com/launching-a-weekday-audio-news-briefing-with-ai-at-ct-insider/
Launching a weekday audio news briefing with AI at CT Insider | Audiencers
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https://theaudiencers.com/subscriber-reengagement-strategies-from-lequipe-and-les-echos-le-parisien/
Subscriber (re)engagement strategies from French publishers | Audiencers
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https://theaudiencers.com/funding-public-interest-8-common-misconceptions-about-donations-debunked/
Funding public interest: 8 common misconceptions about donations, debunked | Audiencers
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https://theaudiencers.com/the-telegraph-retaining-subscribers-with-a-killer-mobile-strategy/
The Telegraph: retaining subscribers with a killer mobile strategy | Audiencers
Sep 30, 2025 - The Telegraph made a radical product choice: to allocate 90% of its resources to its mobile app, placing it at the centre of its strategy and building...
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https://theaudiencers.com/the-hidden-cost-of-discount-addiction-why-50-off-promotions-are-killing-your-subscription-revenue/
Why 50% off promotions are killing your subscription revenue | Audiencers
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https://theaudiencers.com/tag/teams/
Teams and culture | Audiencers
Strategies on team structure and roles in a reader revenue model, by The Audiencers, the B2B media for digital publishing professionals.
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https://theaudiencers.com/registration-wall-benchmarking-publishers-account-creation-journey/
Registration wall: benchmarking publishers' account creation journey | Audiencers
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https://theaudiencers.com/the-move-to-paid-podcasts-lessons-from-de-correspondent/
The move to paid podcasts: Lessons from De Correspondent | Audiencers
Aug 18, 2025 - Product Owner Casper Wolfert shares his insights after launching paid podcasts at De Correspondent
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https://theaudiencers.com/tag/engagement/
Engagement | Audiencers
Engagement strategies for a reader revenue model, by The Audiencers, the leading B2B community for publishing professionals.
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https://theaudiencers.com/tag/registration/
Registration | Audiencers
Registration strategies for digital media, analyzed by experts at The Audiencers, the go-to community for publishing professionals.
registrationaudiencers
https://theaudiencers.com/how-conde-nast-is-growing-the-happy-middle-of-the-audience-funnel/
Condé Nast: growing the “happy middle” of the audience funnel | Audiencers
nastgrowingaudiencefunnel
https://theaudiencers.com/smarter-discussions-thanks-to-ai-generated-talking-points-at-ft/
Smarter discussions thanks to AI-generated talking points at FT | Audiencers
Aug 25, 2025 - How the FT worked to make commenting more visible and inviting with AI generated, thought-provoking questions.
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