https://digitalcommons.usf.edu/jpt/vol9/iss2/4/
"Valuing Urban Bus Attributes: An Experience in Kolkata" by C. V. Phanikumar and Bhargab Maitra
The article presents the marginal willingness-to-pay (WTP) estimates for various qualitative and quantitative attributes of travel with reference to the bus...
https://brandequity.economictimes.indiatimes.com/tag/bhargab+dutta
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