https://www.marketingdive.com/news/hilton-cmo-on-why-brand-marketing-is-an-irrational-affinity-business/826246/
Hilton’s CMO on why brand marketing is an ‘irrational affinity business’ | Marketing Dive
Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising landscape.
brand marketing