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https://brandequity.economictimes.indiatimes.com/news/marketing/be-take-care-of-existing-customers-rakesh-wadhwa-fgili/76702051 BE+: Take care of existing customers- Rakesh Wadhwa, FGILI, ETBrandEquity In the special video series BE+, Wadhwa says digital technology is a key to move forward and adopting it will help marketers to cope up with the current... take care ofexisting customersrakesh