https://www.theguardian.com/football/2026/jul/28/fifa-plan-sell-world-cup-commercial-rights-uefa-hits-out
Fifa accused of ‘selling the soul of football’ over $20bn World Cup commercial rights sale plan |...
Jul 29, 2026 - Fifa has announced plans to sell a share of its commercial operations to private investors, a deal that would include the media and sponsorship rights of the...