https://www.pewresearch.org/internet/fact-sheet/social-media/
Demographics of Social Media Users and Adoption in the United States | Pew Research Center
Dec 22, 2025 - Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
in the united states
https://sproutsocial.com/insights/social-media-metrics/
The Social Media Metrics to Track in 2026 [Cheatsheet] | Sprout Social
May 1, 2026 - Social media metrics have the power to make your team and whole org more data-driven. Find out which social metrics matter most in 2026.
the social media metricstrackcheatsheetsprout