https://marketingsherpa.com/article/2010-social-marketing-budgets-defy
Chances are your overall marketing budget was hit hard by the economy in 2009 and the prospect of recovering a substantial portion of these funds in 2010 is...
social marketingnewchartbudgetsdefy
https://www.marketingsherpa.com/content_by_legacy_id?legacy_id=2953
Here are seven fun cartoons just for email marketers. You'll love them. (Yes, it's ok to share this hotlink with colleagues and in your blog. Why not spread...
april foolemail marketingjoyprofessionalsnew
https://marketingsherpa.com/article/interview/sustainable-marketing
I talked to April Thompson, Senior Director for Bloom, Blue Drop (part of DC Water), on episode #106 of How I Made It In Marketing. Listen now to hear Thompson...
sustainable marketingdc waterturnswastewealth
https://marketingsherpa.com/article/chart/how-customers-want-promo-emails?utm_source=blog.beehiiv.com&utm_medium=referral&utm_campaign=50-email-newsletter-statistics-you-need-to-know-2024
We asked speakers, sponsors and attendees of the upcoming Email Summit what is the most important information they would like to know about potential...
emailresearchchartoftencustomers
https://www.marketingsherpa.com/content_by_legacy_id?legacy_id=32023
With smartphone sales and email access showing significant growth, how should marketers change their email strategies to create a compelling mobile email...
mobile email marketingtacticsengageconvertsmartphone
https://www.marketingsherpa.com/content_by_legacy_id?legacy_id=30341
Libraries and other institutions continue to add online content databases to their collections. So, opportunity calls for publishers to digitize even more...
new ebookselseviercreatedoldcontent
https://www.marketingsherpa.com/article/how-to/5-tactics12
Social media can improve website traffic, lead generation and sales -- but by how much? And how can you improve those results? The solution is through careful...
social mediabottom linemeasuringcontribution
https://www.marketingsherpa.com/article/case-study/email-segmentation-open-rate-increase
When you become a trusted advisor to your prospects, how can you deliver the most relevant content for them? TechnologyAdvice, a consultative service with a...
email segmentationopen rateaverageviarelevant
https://marketingsherpa.com/article/case-study/how-to-convert-225-more
Enticing prospects to sample your complimentary content first is a staple of many subscription marketing campaigns. The Weather Channel used multivariate...
multivariate testconverttrialsubscriptionsresults
https://www.marketingsherpa.com/content_by_legacy_id?legacy_id=3188
Currently at least 75 million consumers and businesspeople in the USA and UK use RSS on a regular basis. However, depending on which study's stats you believe,...
us ukmillionrssusersknow
https://www.marketingsherpa.com/content_by_legacy_id?legacy_id=31548
Monitoring and measuring the impact of social media is a vital step in any social marketing campaign. We asked more than 2,000 marketers what metrics they use...
social metricsnewchartorganizationsmonitoring
https://marketingsherpa.com/article/case-study/seven-tactics-to-promote-book
Just in time for Earth Day, here's a case study on the tactics used to market a book about green marketing. Green marketing is trending upwards, and analysts...
guerrilla marketingseventacticspromotebook
https://www.marketingsherpa.com/article/case-study/multichannel-direct-mail-social-media
Another year of B2B marketing and MarketingSherpa articles, videos and webinar replays has come to pass. To conclude this year's newsletter offerings, we have...
direct mailsocial mediamarketingwrapmultichannel
https://www.marketingsherpa.com/content_by_legacy_id?legacy_id=31928
This case study offers a unique look behind the scenes of a marketing campaign you have likely seen, because in this case, you are the target B2B audience....
marketing strategyrevenueorientedapproachleads
https://marketingsherpa.com/article/case-study/nhls-allstar-game-fan-voting
Event marketing may seem like an easy proposition when your target audience is the rabid fan base of thirty professional hockey teams. But this successful...
event marketingstar gamefan votingnhlcampaign
https://marketingsherpa.com/article/presentation/top-email-tactics-to-improve
MarketingSherpa recently conducted a comprehensive study for the 2011 Email Marketing Benchmark Report to learn which practices would help email marketers...
webinar replaytopemailtacticsimprove
https://marketingsherpa.com/article/how-to/list-growth-channel-test
Some marketers grow an email list with one or two channels. This team tested six, and grew its list more than 230%. Find out how the team designed the test,...
email listsix channelgrowthreaderstest
https://www.marketingsherpa.com/article/how-to/how-to-get-your-company
Wikipedia has surged to become the No. 1 reference site, making the appeal for marketers to get their companies listed irresistible. The process is complex,...
special reportgetcompanylistedwikipedia
https://www.marketingsherpa.com/article/case-study/hp-interns-brand-ambassadors-twitter
To turn interns into tried-and-true brand ambassadors, HP launched a series of Twitter contests made available to its more than 2,500 interns around the world...
inbound marketingbrand ambassadorshpturnsinterns
https://www.marketingsherpa.com/content_by_legacy_id?legacy_id=31045
Creating loyal customers any time, but especially during a recession, can help to guarantee your survival. But how do you create loyalty? Measure loyalty?...
customer loyaltystepsgrowgetrecommendation
https://www.marketingsherpa.com/content_by_legacy_id?legacy_id=30033
If you are thinking about adding user reviews to your Web site, do it now. Otherwise, you're losing out. We have exclusive new data on just how important it is...
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https://marketingsherpa.com/article/other/top-2012-inbound-marketing-articles
Over the past twelve months, marketing campaigns, both small and large, integrated more inbound elements to into their efforts. The most shared articles from...
inbound marketingcase studiestopmarketingsherpa
https://www.marketingsherpa.com/article/case-study/repurchase-in-store-welcome-email
Email marketing typically supports online sales and occasionally helps brick-and-mortar stores. However, as companies push to integrate channels into a...
email marketingrepurchase ratebrickmortarstore
https://marketingsherpa.com/article/case-study/5-steps24
If you want to build a strong membership base for your customer loyalty or rewards program, you have to make it as easy as possible for customers to sign up....
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https://www.marketingsherpa.com/irce2016?utm_source=MShBlogPost&utm_medium=071114WebinarPost&utm_campaign=MS-MediaCenter
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https://marketingsherpa.com/article/case-study/how-elsevier-created-new-ebooks
Libraries and other institutions continue to add online content databases to their collections. So, opportunity calls for publishers to digitize even more...
new ebookselseviercreatedoldcontent
https://www.marketingsherpa.com/content_by_legacy_id?legacy_id=31874
One great part of content marketing is that your audience receives unfiltered information from your brand. Prospects don't have to read about you in a magazine...
mobile appscalgary flamesnhldeliverinstant
https://marketingsherpa.com/article/chart/how-cmos-make-website-decisions
The point of website optimization is to improve conversion on your site. But how do you know if a potential change will truly make an improvement? Are you just...
marketing researchmake decisionschartcmosmarketingsherpa
https://www.marketingsherpa.com/content_by_legacy_id?legacy_id=31530
Need inspiration for your next email test? Here are five examples of successful tests shared by presenters at our recent Email Marketing Summit. Read on for...
email programsimprovetestideasmarketingsherpa
https://www.marketingsherpa.com/article/how-to/5-strategies5
The number of users searching the web from mobile devices is growing fast. Ensuring your website is visible to mobile searchers now will prevent you from...
mobile searchoptimizesitestrategiesmarketingsherpa
https://businesstechnologymarketingdata.marketingsherpa.com/
marketingsherpa
https://marketingsherpa.com/article/how-to/2012-holiday-trending-tactics
The holiday marketing season is rapidly approaching, and consumer marketers should be in the process of finalizing holiday strategies. Even though successful...
holidaymarketingtrendingtacticstips
https://www.marketingsherpa.com/article/how-to/optimize-your-twitter-oppotunities
Twitter use straddles a fine line between opportunity and liability. To help you navigate successfully, we looked to two experts who offered five optimization...
social media marketingtipsoptimizetwitteropportunities
https://www.marketingsherpa.com/content_by_legacy_id?legacy_id=28308
The results are in -- here's your guide, including handy hotlinks, to MarketingSherpa readers' favorite marketing-related blogs and podcasts of 2006. Our...
best blogsmarketingsherpatoppodcast