https://www.salon.com/2014/03/16/americas_untapped_millennial_gold_mine_our_cities_cant_seem_to_figure_out_festivals/
America's untapped millennial gold mine: Our cities can't seem to figure out festivals - Salon.com
Mar 16, 2014 - Outside of SXSW, the most important festivals are all in the middle of nowhere. Why aren't more cities cashing in?