https://www.reading.ac.uk/modules/documents?acyear=2025%252f6&modcode=MMM006&schoolcode=HBS%20DME%20W%7CHBS%20FIN%20W%7CHBS%20IBS%20W%7CHBS%20ICM%20W%7CHBS%20LOB%20W%7CHBS%20MGM%20W%7CHBS%20MKR%20W%7CHBS%20REP%20W
MMM006: Global Marketing Management
global marketingmanagement