https://www.kellogg.northwestern.edu/academics-research/research/detail/2000/moviemod-an-implementable-decision-support-system-for-prerelease-market/
MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion...
In spite of the high financial stakes involved in marketing new motion pictures, marketing science models have not been applied to the prerelease market...
decision support system