https://www.comscore.com/ita/Public-Relations/Blog/RIPGRPs-Evolving-the-Metrics-That-Move-Us-Forward
#RIPGRPs: Evolving the Metrics That Move Us Forward - Comscore,... - Comscore, Inc.
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was...
the metricsevolvingmoveusforward