https://www.demandgenreport.com/industry-news/news-brief/pre-sales-phase-is-advertising-sales-most-overlooked-revenue-risk-theorem/53548/
Pre-Sales Phase is Advertising Sales’ Most Overlooked Revenue Risk: Theorem - Demand Gen Report
Jul 16, 2026 - Theorem found manual pre-sales work is slowing ad revenue execution, while automation is helping teams close deals faster and more accurately