https://rajeev2004.blogspot.com/2015/11/the-shambuka-syndrome-my-rediff-piece.html
Shadow Warrior: the shambuka syndrome: my rediff piece on OBCs and messaging
the obvious way to improve BJP messaging... well, i leave that as an exercise to the reader. http://www.rediff.com/news/column/bjp-must-take...
shadow warrior