https://mena.entrepreneur.com/leadership/building-a-business-of-relationships-babyshop-ceo-ruban/499403
Business Of Relationships: Babyshop CEO Ruban Shanmugarajah on How the Brand Has Centered Trust and...
Nov 14, 2025 - "Loyalty is never instant; it is built slowly, over years, sometimes decades. For Babyshop, it has come from being present in people's lives at the moments...