https://www.customerexperiencedive.com/news/starbucks-experience-refinements-turning-engagement-into-rituals/826614/
Starbucks’ experience refinements are ‘turning engagement into rituals,’ CEO says | CX Dive
Jul 31, 2026 - According to CEO Brian Niccol, better customer service and a revamped loyalty program are building trust with customers and making the brand more visible.
https://www.restaurantdive.com/news/starbucks-experience-refinements-turning-engagement-into-rituals/826655/
Starbucks’ experience refinements are ‘turning engagement into rituals,’ CEO says | Restaurant Dive
According to CEO Brian Niccol, better customer service and a revamped loyalty program are building trust with customers and making the brand more visible.