Robuta

https://adage.com/brand-marketing/cpg/aa-georgia-pacific-programmatic-in-house/
Aug 7, 2025 - Paras Shah, Georgia-Pacific's senior director of digital media, explained in a blog post why he's doing programmatic media buying in-house, something...
programmatic buyingad agegeorgiapacifictook
https://adage.com/ad-age-video-podcast/marketers-brief/aa-avery-akkineni-vayner-cmo-social-trends-2026/
Nov 26, 2025 - VaynerX CMO Avery Akkineni tells Ad Age's Marketer's Brief podcast about the agency's AI strategy and why social media still reigns.
social media trendscmoavery
https://adage.com/technology/ai/
The latest on AI in marketing, advertising, creativity and media.
ad ageai
https://adage.com/agencies/aa-agency-brief-colle-mcvoy-pmg-mojo-supermarket/
Jan 9, 2026 - This week, Agency Brief has the exclusive on Instant Pot’s review decision, plus a look at PMG’s latest acquisition.
instant potagencywinspmgdigital
https://adage.com/datacenter/aa-top-advertisers-marketing-spend-2025-biggest-marketer-categories-mediaradar/
Oct 14, 2025 - Key stats from Ad Age’s Brand Report. Biggest advertiser categories based on 2024 U.S. measured-media spending from MediaRadar. Exclusive content available to...
ad agetopadvertisersrankingus
https://www.womansworld.com/beauty/skin/new-dove-beauty-campaign-removes-age-limitations-watch-the-ad
Aug 19, 2024 - The latest Dove beauty campaign highlights women who have been using the line for decades. See the viral ad that is defying age and embodying inclusivity.
newdovebeautycampaignremoves
https://www.closedloop.com/closed-loop-clinches-6th-consecutive-ad-age-best-places-to-work-award/
Nov 27, 2024 - Closed Loop is recognized as AdAge Best Places to Work for the 6th consecutive year.
ad ageclosedloopclinchesconsecutive
https://adage.com/article/media/she-media-builds-ad-marketplace-through-google-serve-diverse-publishers-and-creators/2309561/
Jan 29, 2021 - Says it's for 'advertisers seeking to support Black, Latinx, or LGBTQ+ people, as well as women.'
ad marketplacemediabuildsgoogleserve
https://adage.com/brand-marketing/food-beverage/aa-coke-2026-world-cup/
Jan 27, 2026 - With the World Cup set to begin in June across the U.S., Mexico and Canada, marketers are watching Coca-Cola closely.
coca colaworld cupad agestrategy
https://adage.com/brand-marketing/purpose-driven/aa-purpose-marketing-instagram-skoda-orange-telecom/
Aug 12, 2025 - Purpose marketing expert Thomas Kolster on why a Samuel L. Jackson ad for an energy company worked and an Instagram ad did not—plus other tactical advice for...
bestworstpurposemarketinginstagram
https://adage.com/opinion/aa-gen-z-response-to-ai/
Jan 13, 2026 - In an increasingly artificial world, Gen Z’s need for what’s real has never been stronger.
searchinghumanityamidgenresponse
https://adage.com/studio-30/aa-why-connection-is-the-future-of-marketing-data/
Feb 17, 2026 - Discover why the future of marketing data isn’t just about more data but the systems that work together to drive insights that matter.
ad ageconnectionfuturemarketingdata
https://adage.com/article/creativity/creative-ads-today-clorox-corona-peeps-plutotv/2604926/
Mar 11, 2025 - Among the notable campaigns for March 11: Corona’s sunset billboards and Clorox scientifically proving cleaning makes you feel good.
creative adstodaycloroxcoronapeeps
https://adage.com/article/marketing-news-strategy/gen-zers-watch-marketing-and-advertising/2604081/
Mar 4, 2025 - These Gen Z art directors, account managers and social media leaders are ones to keep an eye on.
ad agegenwatchmarketingadvertising
https://adage.com/article/digital-marketing-ad-tech-news/what-apples-taboola-partnership-means-brands-and-its-ads-business/2570281/
Jul 18, 2024 - Taboola is hoping to attract brands to Apple News and Apple Stocks.
taboolapartnershipmeansbrandsads
https://adage.com/creativity/campaigns-commercials/aa-creative-ads-today-goldfish-hefty-rimowa-zillow/
Feb 19, 2026 - Goldfish gets excited about Campbell's soup, NIOD combats the New York City facial and Rimowa does a bizarre photoshoot with
creative adstodaygoldfishheftyrimowa
https://adage.com/studio-30/interactive-reports/
interactive reportsad age
https://adage.com/technology/ai/aa-marketing-playbook-commerce-retail-media/
Nov 12, 2025 - Retailers need a new playbook for the AI era as ChatGPT and Google both roll out agentic commerce tools.
retail brandscommercepreparead
https://adage.com/studio-30/white-paper/aa-performance-tv-should-lead-marketing-mix-2026/
Jan 30, 2026 - AI-powered search experiences like Google AI Overview and ChatGPT are reshaping discovery. Meanwhile, acquisition challenges have nearly doubled since last...
marketing mixperformancetvlead
https://adage.com/brand-marketing/aa-hinge-hottest-brands-2025/
Jul 14, 2025 - Hinge has become one of Match Group's fastest-growing brands as it leans into artsy, stylish campaigns.
ad agehingehottestbrands
https://adage.com/studio-30/white-paper/aa-2026-programmatic-advertising-trends-sneak-peek/
Dec 9, 2025 - Download this infographic and see which 2025 predictions landed, and what’s really shaping programmatic advertising in 2026.
programmatic advertisingsneak peektrendsage
https://adage.com/opinion/aa-how-ai-can-help-brands-be-more-authentic/
Nov 19, 2025 - Rather than eroding trust, AI can give marketers new tools to show their work—and their values.
ad ageaihelpbrandsauthentic
https://adage.com/agencies/aa-omnicom-q4-2025/
Feb 18, 2026 - The industry’s new agency giant offered a look at revenue, cost savings and plans to streamline its sprawling portfolio.
cost savingsdoublingexitingsmallermarkets
https://adage.com/creativity/work/aa-tinder-crush-feelings/
Aug 26, 2025 - The dating app and agency Mischief @ No Fixed Address find playful ways to illustrate the first spark of attraction.
tindercelebratessurrealthrillinfatuation
https://adage.com/studio-30/white-paper/aa-use-location-based-planning-to-improve-media-precision-personalization/
Jan 14, 2026 - This Forrester Consulting study commissioned by DAC reveals how ZIP-level consumer cohorts help improve targeting precision and elevate media planning...
uselocationbasedplanningimprove
https://adage.com/career-development/ad-age-encyclopedia/aa-cross-platform-measurement-definition/
Nov 3, 2025 - Read the Ad Age Encyclopedia entry on cross-platform measurement.
cross platformad agemeasurementdefinitionencyclopedia
https://adage.com/ad-age-video-podcast/marketers-brief/aa-outlaw-podcast/
Jan 14, 2026 - Clear consumer targeting and aggressive pricing are helping Outlaw carve out space in a troubled category.
pricing strategyoutlawbeermarketinglegacy
https://adage.com/brand-marketing/aa-boomer-brands-q2-2025-old-spice-ace-hardware-nature-valley/
Jul 29, 2025 - Old Spice, MLB, Poppi and Woodford Reserve are among the brands that gained ground with boomers in the second quarter.
ad agebrandscatchingbabyattention
https://adage.com/article/digital-marketing-ad-tech-news/adobes-ai-performance-marketing-tool-brands-meta-tiktok/2586471/
Oct 14, 2024 - Firefly, the generative AI tool for images, will create video, unleashing more content potential on the platforms.
performance marketingaitoolbrandsmeta
https://adage.com/opinion/aa-ryan-bauman-vml-social-media/
Feb 19, 2026 - Wendy’s quarter zip campaign shows how instinct and authentic connection to Black culture can drive viral social media success and elevate brand relevance.
ad agequarterzipcampaignlessons
https://adage.com/brand-marketing/aa-talent-crisis-guide-for-brands-from-vetting-to-recovery/
Dec 3, 2025 - A practical guide for marketers to vet talent, respond to creator and executive controversies, and recover brand trust with clear, step-by-step crisis actions.
talentcrisisguidebrandsvetting
https://adage.com/creativity/campaigns-commercials/aa-creative-ads-today-accelerator-betterhelp-cadbury-hay-day-sephora-tabasco-takis/
Jan 16, 2026 - Lance Bass does some impressive puppet acting for Supercell’s Hay Day, and snowfall in Holland leads to funny testicular cancer ads.
creative adstodayacceleratorbetterhelpcadbury
https://adage.com/article/marketing-news-strategy/new-era-audio-attribution-unlocking-power-broadcast-measurement/2599196/
Jan 21, 2025 - Audio advertising has traditionally seemed difficult to measure, but a new methodology from Audacy and Claritas proves that full attribution is possible.
new eraaudio attributionunlockingpower
https://adage.com/influencers-creators/aa-trends-garnier-chilis-pokemon-crocs/
Feb 17, 2026 - Garnier’s creator-led murder mystery, Chili's partnership with Jake Jonez for its Margarita of the Month Club and Pokémon's social media push are some of this...
ad agecreatorinfluencertrendsgarnier
https://adage.com/creativity/work/llamas-sing-about-falling-love-mondaycom-comic-spot/2599306/
Jan 21, 2025
llamassingfallinglovemonday
https://adage.com/ad-age-video-podcast/insider/aa-olympics-super-bowl-marketing-lessons-for-brands-to-stand-out/
Feb 6, 2026 - A discussion of Super Bowl LX and Winter Olympics marketing: athletes as creators, overreliance on A-list talent, the reality of AI creative, escapist humor...
super bowlolympicsstandad
https://adage.com/studio-30/aa-gaming-media-strategies-for-brands-publishers/
Aug 5, 2025 - Gaming is no longer siloed by screen—it’s a seamless, cross-platform experience that spans mobile, console, and PC. For brands and agencies, that means new...
new frontiermediastrategiesbrandsagencies
https://adage.com/help/terms-of-use/
Feb 11, 2025
ad agetermsuse
https://adage.com/influencers-creators/aa-trends-duolingo-gisou-beats-home-depot/
Dec 16, 2025 - Gisou’s “Honey Pup” keychains, Duolingo’s growing influencer marketing strategy and an internet inside joke sparked by a viral video of Joe Jonas...
ad agecreatorinfluencertrendsduolingo
https://adage.com/super-bowl/
Explore Super Bowl ads from top brands and agencies, with reporting, analysis and trends behind the commercials shaping the year in advertising.
super bowl adage
https://www.mlivemediagroup.com/the-digital-ad-comes-of-age/
Nov 6, 2019 - Mark Boothe, Adobe’s Head of social media Adobe Experience Cloud, also made predictions about the next 25 years in digital. Eric Hultgren hosts Mark during...
digitaladcomesage
https://adage.com/creativity/work/aa-blue-moon-colin-jost-nothing-outshines-a-blue-moon/
Jun 25, 2025 - The ‘SNL’ star carries on a conversation with a pair of oranges in ‘Nothing Outshines a Blue Moon.’
colin jostwrotestarsbluelatest
https://adage.com/datacenter/aa-agency-report-2025/
Jun 23, 2025 - Ad Age’s 81st annual Agency Report. Links to agency company rankings, stats and analysis from Ad Age Agency Report 2025. Facts and figures on agency employment...
ad ageagencyreportrankingsstats
https://adage.com/datacenter/aa-top-advertisers-marketing-spend-2025-increases-decreases/
Oct 14, 2025 - Key stats from Ad Age’s Brand Report. Marketers with the sharpest ad spending increases and decreases in 2024 among the top 50 U.S. and the world’s top 50...
ad spendingtopadvertisersbiggains
https://adage.com/help/advertise/
Feb 11, 2025 - Learn about advertising, sponsor and custom solutions with Ad Age. Solutions include digital, print, event and multimedia opportunities.
ad ageadvertise
https://adage.com/help/contact-us/
Feb 11, 2025 - Ad Age contact information for subscriptions, events and honorifics, Datacenter, general inquiries, and more.
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https://adage.com/studio-30/aa-the-real-conversation-about-ai-is-moving-to-the-new-ces-foundry/
Dec 19, 2025 - As brands replace novelty with discernment, here’s how you can use AI effectively in 2026.
cesconversationfocusesaiworks
https://adage.com/creativity/amp/aa-amp-spotlight-cannes-2025-what-marketers-are-really-talking-about/
Jun 25, 2025 - Ad Age Amp insiders reflect on Cannes Lions 2025 and the inspiration and ideas they’ll be taking home to their brands and agencies.
ad agecannesmarketersreallytalking
https://adage.com/brand-marketing/gen-z-roundtable-2024-year-in-review/
Dec 18, 2024 - Gen Zers share their take on the best—and worst—of marketing in 2024.
ad agezroundtableyearreview
https://adage.com/agencies/aa-agency-brief-mcgarrah-jessee-dentsu-courtavenue/
Jan 16, 2026 - This week, Agency Brief has the exclusive on Shiner’s creative agency review decision, plus a look at the latest developments at Dentsu.
ad ageagencyhiresdentsusale
https://adage.com/ad-age-video-podcast/marketers-brief/aa-tourism-australia-cmo-susan-coghill/
Dec 3, 2025 - Tourism Australia CMO Susan Coghill joins the Marketer's Brief podcast to discuss fierce tourism competition, AI in travel planning and what she learned...
travel trendsrobert irwintourismcmoad
https://adage.com/article/special-report-agency-list/list-2022-best-agencies-translation/2403156/
Mar 14, 2022 - The agency has outgrown the criteria for Small Agency awards and joins the big leagues after another consistent crop of new business and impressive creative.
ad agelistbestagenciestranslation
https://adage.com/career-development/ad-age-encyclopedia/aa-closed-reviews-closed-door-reviews-definition/
Nov 3, 2025 - Read the Ad Age Encyclopedia entry on closed reviews, or closed-door reviews, in advertising.
ad ageclosedreviewsadvertisingdefinition
https://adage.com/author/steve-davis/
ad age
https://adage.com/trends-predictions/future-of-advertising-2030/aa-what-marketers-need-to-know-now/
Sep 22, 2025 - Explore insights from 100+ industry leaders, with predictions, checklists, timelines and tools to guide your next five years.
futureadvertisingeverythingneedknow
https://adage.com/studio-30/interactive-reports/aa-future-of-optimization-is-predictive/
Jun 12, 2025 - Marketers today are wasting spend chasing performance in systems that optimize either media or creative, but never both. The key here is to predict how DSPs...
ad optimizationcreativecontextfuturepredictive
https://adage.com/ad-age-video-podcast/marketers-brief/aa-how-localx-advancing-local-ad-buying-ecosystem/
Nov 25, 2025 - Tune in to this Custom Marketer’s Brief episode to hear more about how LocalX works to combat the increasing complexity and fragmentation within local...
local adbuyingecosystem
https://adage.com/news/aa-crossword-puzzle-answer-index/
Feb 20, 2026 - Ad Age’s complete index of crossword puzzle answers.
crossword puzzlead ageanswerindex
https://adage.com/creativity/work/
ad agework
https://adage.com/creativity/campaigns-commercials/aa-creative-ads-today-dayforce-linkedin-manscaped/
Feb 18, 2026 - Dayforce reimagines work responsibilities, LinkedIn acknowledges its limitations and Stavros Halkias auctions Manscaped’s Super Bowl hairball.
creative adstodaydayforcelinkedinmanscaped
https://adage.com/creativity/
A showcase of the best commercials across consumer culture, the techniques behind the work, and insights into the people and trends shaping the advertising...
creative campaignsad agecommercials
https://adage.com/brand-marketing/food-beverage/aa-campbells-crisis/
Nov 26, 2025 - Campbell's earns praise for moving quickly—but the next steps matter most.
expertsweighcampbellviralexec
https://adage.com/trends-predictions/business-forecast/
Business Forecast delivers forward-looking insights into advertising, marketing, media, and agency performance. Get expert projections, trend analysis, and...
marketing advertisingbusinessforecasttechmedia
https://adage.com/creativity/work/aa-apple-a-critter-carol/
Nov 27, 2025 - TBWA\Media Arts Lab and director Mark Molloy mix puppetry craft with iPhone filmmaking in a playful spot.
applehandcraftedwoodlandmusicalholidays
https://adage.com/opinion/aa-why-brands-need-play-to-stand-out-and-grow/
Jul 25, 2025 - Brands that embrace play become more memorable, adaptable and emotionally resonant
ad agebrandleaderstakeplay
https://adage.com/all-access/
Explore Ad Age's exclusive all access content.
ad ageaccesssubscriberexclusives
https://adage.com/help/about-us/
Mar 24, 2025 - Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.
ad ageus
https://adage.com/datacenter/aa-agency-report-conversation-bradley-johnson-sabrina-sanchez/
Jul 11, 2025 - Ad Age’s Bradley Johnson and Sabrina Sanchez break down the key trends reshaping the agency business in our 2025 Agency Report deep dive.
adagencybusiness
https://adage.com/trends-predictions/future-of-advertising-2030/aa-creativity-in-the-ai-age/
Sep 22, 2025 - AI is becoming a powerful partner to creatives, but the quirks, instincts and irrational leaps of human creativity may win out in the end.
ai collaborationcreativityfuturehumanlooks
https://adage.com/ad-age-video-podcast/marketers-brief/
ad agemarketerbriefpodcast
https://adage.com/events-awards/year-in-review/2025/aa-best-ads-of-2025/
Dec 1, 2025 - The top creative work this year blended humor, heart and craft to create mini universes for audiences to play in.
best adszohran mamdanimrsubmarinechatgpt
https://adage.com/agencies/aa-blue-chip-new-cco/
Nov 26, 2025 - Blue Chip built its reputation as a shopper marketing agency with a client list that includes Procter & Gamble, Bausch & Lomb and Gallo Winery.
blue chipshiftingbrandcommercemodel
https://adage.com/
advertising marketingtech newsmediaage
https://adage.com/studio-30/how-ai-and-ar-can-help-smart-brands-engage-with-social-media-users-authentically/
Jan 15, 2026 - As commerce becomes social, brands that authentically engage with users and build for internal sharing and action see wins when they enhance the user...
aiarhelpbrandsengage
https://adage.com/creativity/work/aa-gift-of-life-hero-gum/
Jul 23, 2025 - The collab with Labcorp, Doublemint and adam&eveDDB turns a stick of gum into a method for DNA collection.
giftherogumofferstasty
https://adage.com/influencers-creators/aa-trends-starbucks-tru-fru-dr-pepper/
Jan 13, 2026 - Brands continuing to capitalize on Neace Robinson's viral hit song, a creator's charming jingle for Dr Pepper and Starbucks' integration into...
dr peppercreatorinfluencertrendsstarbucks
https://adage.com/agencies/aa-taking-business-from-in-house-teams/
Jul 16, 2025 - As in-house marketing teams downsize and disband, agencies have a chance to reclaim lost ground.
agenciestakebusinessshrinkinghouse
https://adage.com/article/marketing-news-strategy/lionel-messi-partners-white-claw-maker-new-hydration-beverage-brand/2549786/
Mar 27, 2024 - Mark Anthony Brands to establish new division to pursue non-alcoholic drinks.
lionel messipartnerswhiteclawmaker
https://adage.com/social-media/tiktok/
tiktok adage
https://adage.com/studio-30/aa-beyond-models-the-infrastructure-powering-agentic-advertising/
Feb 18, 2026 - AI that truly works for advertising requires more than better-trained models—it requires a better-developed structure.
agentic advertisingbeyondmodelsinfrastructure
https://adage.com/article/special-report-leading-women/leading-women-2024-leah-wyar-dotdash-meredith/2557736/
May 20, 2024 - Leah Wyar works seamlessly across sales and editorial to craft successful ad partnerships that drive revenue and traffic in a challenged media landscape.
leading womendotdash meredithleahage
https://adage.com/brand-marketing/aa-winners-losers-burger-king-walmart-reeses/
Feb 20, 2026 - American Girl gave some of its historical dolls a makeover that is not going over well with loyalists.
burger kingad agemarketingwinnerslosers
https://adage.com/agencies/aa-acadia-gives-clients-media-rebates-back/
Feb 18, 2026 - The independent agency Acadia is returning media rebates to clients, shining a light on one of the industry's worst-kept secrets.
campaign adacadiareturnsmediarebates
https://adage.com/technology/amazon/aa-ai-ads-sponsored-prompts/
Nov 19, 2025 - Amazon just gave more details about its plans for ads in its shopper assistant Rufus, a ChatGPT competitor, and here is what brands need to know about the...
ai promptad agemarketersneedknow
https://adage.com/datacenter/aa-agency-report-2025-revenue-growth/
Jun 23, 2025 - Key data from Ad Age Agency Report 2025. Organic growth by agency company. Agency growth over time. Exclusive content available to Ad Age All Access...
revenue growthad ageagencyreport
https://adage.com/brand-marketing/sports/aa-super-bowl-nfl-college-football-marketing-2025-26/
Jan 8, 2026 - Stay up to date on brand campaigns and marketing moves tied to the 2025-26 football season.
super bowlfootballmarketingupdatesseason
https://adage.com/trends-predictions/business-forecast/aa-creativity-predictions-2026/
Jan 6, 2026 - From AI worlds to IRL experiences, industry leaders forecast how creativity, culture and craft will evolve this year.
creativitypredictionsthemeswatchad
https://adage.com/studio-30/aa-modern-cmo-playbook-audience-empathy-ai/
Dec 15, 2025 - New technology can elevate digital marketing as a force for good.
moderncmoplaybookwayaudience
https://adage.com/technology/ai/aa-emerging-tech-news-and-trends-google-microsoft-urban-outfitters/
Jan 15, 2026 - This week’s roundup features Google's big moves to capture dominance in the AI consumer space, Microsoft's agentic commerce tie-up with retailers...
emerging techurban outfittersnewstrendsgoogle
https://adage.com/brand-marketing/purpose-driven/
ad agepurposedriven
https://adage.com/datacenter/aa-agency-report-2025-big-picture/
Jun 23, 2025 - Ad Age's 81st annual Agency Report examines the state of the agency business. Report overview for Ad Age subscribers and Ad Age All Access subscribers.
agencyreportnew
https://adage.com/studio-30/publishing-partners/aa-does-size-matter-the-power-of-micro-and-mid-tier-creators-in-podcasting/
Apr 23, 2025 - Advertisers know trust and authenticity are important, and smaller podcast creators are proof that loyal audiences and deep connections drive consumer behavior.
sizematterpowermicromid
https://adage.com/creativity/work/hyundai-drops-new-santa-fe-hybrid-sneaker-worthy-hype/2546596/
Mar 15, 2024
santa fehyundainewsneakerworthy
https://adage.com/author/ad-age-datacenter/
ad agedatacenter
https://adage.com/trends-predictions/business-forecast/aa-2026/
Jan 7, 2026 - Industry leaders share their 2026 advertising predictions, from AI and ad tech to CMO priorities and creative strategy shaping the year ahead.
businessforecastpredictionstipsyear
https://adage.com/subscribe/
ad agesubscribe
https://adage.com/technology/ai/aa-marketing-playbook-inside-the-strategist-role/
Nov 12, 2025 - Ad Age takes a look at the role of the AI strategist, which recently emerged and is now gaining steam.
aistrategistrisingdemandprominence
https://adage.com/career-development/ad-age-encyclopedia/aa-answer-engine-optimization-aeo-definition/
Nov 3, 2025 - Read the Ad Age Encyclopedia entry on answer engine optimization (AEO).
answer engine optimizationad ageaeodefinitionencyclopedia
https://adage.com/influencers-creators/aa-lisi-german-super-bowl-ad-advice/
Feb 10, 2026 - Ad Age caught up with Lisi German to unpack how she landed two Super Bowl brand deals, and what advice she has for other creators hoping to break into the Big...
super bowl adcreatorslandage
https://adage.com/studio-30/white-paper/aa-big-game-buzz-2026-and-what-it-means-for-advertisers/
Feb 4, 2026 - Advertisers spend millions on ads during the biggest football game of the year. How do they impact consumer purchasing decisions? Cint’s report finds out.
big gamebuzzmeansadvertisers