https://www.storyboard18.com/digital/openais-nick-turley-denies-chatgpt-ad-tests-says-viral-screenshots-not-real-85517.htm
OpenAI’s Nick Turley denies ChatGPT ad tests, says viral screenshots “not real”
Dec 8, 2025 - The clarification comes after several users posted screenshots claiming they saw ads inside ChatGPT.
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https://www.computerworld.com/article/1694797/brave-browser-begins-controversial-ad-repeal-and-replace-tests.html
Brave browser begins controversial ad repeal-and-replace tests – Computerworld
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https://winbuzzer.com/2025/12/07/openai-denies-live-ad-tests-as-target-prompts-spark-confusion-xcxwbn/
ChatGPT: OpenAI Denies Live Ad Tests in Chats as Target Promotions Spark Confusion - WinBuzzer
Dec 7, 2025 - OpenAI has denied running live ad tests on ChatGPT, attributing viral screenshots to new agentic commerce features.
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https://www.socialmediatoday.com/news/facebook-tests-new-ad-automation-flows-to-help-maximize-campaign-performanc/605983/
Facebook Tests New Ad Automation Flows to Help Maximize Campaign Performance | Social Media Today
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https://articles.myntagency.com/incremental-lift-tests-for-ctv-and-streaming/
Designing Incremental Lift Tests To Validate CTV Ad Spend
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