https://www.adexchanger.com/ai/how-eyeo-worked-with-students-to-innovate-on-ai/
Apr 12, 2024 - Last year, eyeo partnered with a university student initiative in Munich to have students find new approaches to using AI in the company's online ad...
eyeoworkedstudentsinnovateai
https://www.adexchanger.com/programmatic/wall-street-wants-to-know-what-the-programmatic-drama-is-about/
Nov 18, 2025 - Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted heads over access to bidstream data. Google...
wall streetwantsknowprogrammaticdrama
https://www.adexchanger.com/publishers/owning-ad-targeting-is-paying-off-for-hearst/
Jul 21, 2025 - Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting solution, last year.
owningadtargetingpayinghearst
https://www.adexchanger.com/digital-out-of-home/t-mobile-acquires-vistar-media-a-leading-ooh-ssp-for-600-million/
Jan 13, 2025 - T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home, for approximately $600 million.
mobilemedialeadingoohssp
https://www.adexchanger.com/data-privacy/lets-make-2024-the-year-of-data-privacy-as-a-differentiator/
Dec 20, 2023 - Let’s make 2024 the year of data privacy as a differentiator.But let’s also make it happen way faster than the “year of mobile.”
data privacymakeyear
https://www.adexchanger.com/data-exchanges/david-shim-foursquares-former-ceo-has-a-new-startup-to-unsuck-virtual-meetings/
Sep 29, 2021 - What does ad tech have to do with virtual meetings analytics? A lot, actually, says former ad tech exec David Shim, speaking about his new venture, Read.
former ceodavidshimnewstartup
https://www.adexchanger.com/publishers/ad-shield-wants-to-be-the-adblock-recovery-tool-for-when-all-others-fail/
Oct 3, 2024 - Originally, Ad-Shield Co-Founder and CEO Joon Yu intended to build software to block ads. Now, the business is focused on ad block recovery.
adshieldwantsrecoverytool
https://www.adexchanger.com/technology/how-audiencemix-is-mixing-up-the-data-sales-business/
Nov 25, 2025 - AudienceMix, a new curation startup, makes it more cost effective to mix different audience segments using only the data brands need to execute campaigns.
mixingdatasalesbusinessadexchanger
https://www.adexchanger.com/ai/google-rolls-out-chatbot-agents-for-marketers/
Nov 12, 2025 - The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and...
googlerollschatbotagentsmarketers
https://www.adexchanger.com/data-exchanges/data-optimization-platform-quorum-closes-seed-round-with-2-million-in-funding/
Feb 21, 2025 - Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the walls.
dataoptimizationplatformquorumcloses
https://www.adexchanger.com/daily-news-roundup/monday-17112025/
Dec 5, 2025 - OneTrust wants to get bought; Europe wants Google to tweak its ad tech; and the DHS is spending more on ads than ever.
winningprivacybizmonopolymoney
https://www.adexchanger.com/daily-news-roundup/wednesday-26112025/
Nov 26, 2025 - DMG Media, publisher of Daily Mail, is expanding into social monetization and agency services with the launch of a new media venture called DMG New Media.
social media agencydaily maillauncheseats
https://www.adexchanger.com/tv/pinterest-acquires-ctv-startup-tvscientific-didnt-ctv-that-coming/
Dec 11, 2025 - On Thursday, Pinterest announced plans to acquire tvScientific, a CTV advertising platform performance marketers.
pinterestctvstartupcomingadexchanger
https://www.adexchanger.com/ctv-roundup/gstv-wants-to-turn-gas-stations-into-a-video-ad-marketplace/
Apr 26, 2024 - GSTV is trying to win a larger share of ad spend earmarked for TV by reaching a broad and captive audience – while they’re at the fuel pump.
gas stationswantsturnvideoad
https://www.adexchanger.com/digital-out-of-home/billups-launches-attention-measurement-for-out-of-home/
Oct 2, 2024 - Billups is making its attention measurement solution and a related analytics dashboard available for general use.
launchesattentionmeasurementadexchanger
https://www.adexchanger.com/data-driven-thinking/self-driving-advertising-is-a-myth-why-automation-cant-replace-creative-judgment/
Nov 24, 2025 - Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But behind the hype lies the costly...
self drivingadvertisingmythautomationreplace
https://www.adexchanger.com/content-studio/contextual-data-is-the-backbone-of-commerce-media/
Nov 2, 2023 - Commerce media has been stirring up a ton of buzz as the next big disruptor in digital marketing. What lies behind this buzz? Cutting through the hype is as...
contextualdatabackbonecommercemedia
https://www.adexchanger.com/online-advertising/the-trade-desks-id5-integration-makes-european-audiences-more-addressable/
Jun 20, 2023 - ID5 is integrating its ID graph into The Trade Desk’s Identity Alliance. And European publishers partnered with ID5 can apply EUID for logged-in traffic.
tradeintegrationmakeseuropeanaudiences
https://www.adexchanger.com/marketers/the-onions-cmo-peels-back-the-layers-of-its-unconventional-marketing-strategy/
Nov 21, 2025 - It takes a certain kind of advertiser to want to promote its brand alongside a headline like “RFK Jr. Greets Trick-Or-Treaters With Big Bowl Of Ape...
cmobacklayersunconventional
https://www.adexchanger.com/content-studio/beyond-the-ai-hype-why-intelligence-beats-identity-at-cannes-and-beyond/
Jun 13, 2025 - If there’s one safe prediction heading into Cannes this year, it’s that AI will be everywhere: in panels, on yachts and splashed across every DOOH ad...
beyondaihypeintelligencebeats
https://www.stnvideo.com/blog/stn-video-named-adexchanger-award-finalist/
Jun 24, 2024 - STN Video is proud to announce we've been named as a finalist in the AdExchanger Award's Best Video Technology For Media Suppliers category!
online videostnnamedadexchangerawards
https://www.adexchanger.com/data-privacy-roundup/what-to-expect-from-trumps-new-ftc-chair/
Mar 10, 2025 - What’s in the tea leaves for the FTC's new chair Andrew Ferguson, who took over in January? Kyle Kessler of Womble Bond Dickinson, weighs in.
expectnewftcchairadexchanger
https://www.adexchanger.com/comic-strip/comic-frenemies-giving/
Nov 27, 2025 - Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … and happy Thanksgiving!
comicgivingadexchanger
https://www.adexchanger.com/content-studio/beyond-the-magic-button-how-domain-expertise-transforms-ai-analytics-for-advertising/
Nov 25, 2025 - As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a “magic button” that instantly...
ai analyticsbeyondmagicbuttondomain
https://www.adexchanger.com/tv/clean-tap-filters-out-sorta-ctv-placements-before-buyers-can-bid-on-them/
Aug 7, 2025 - CleanTap wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.
filtersplacementsbuyersbid
https://www.adexchanger.com/audio/podcast-advertising-has-come-a-long-way-but-is-it-delivering-what-marketers-need/
May 23, 2022 - Ad agencies say podcast advertising tech is not sufficient to deliver what advertisers need to target impressions and measure campaign effectiveness.
podcast advertisingcomelongway
https://www.adexchanger.com/data-privacy-roundup/reflecting-on-the-ftcs-latest-settlements-with-sellers-of-sensitive-location-data/
Dec 9, 2024 - Mobilewalla and Gravy Analytics have both settled with the FTC for allegedly collecting and selling sensitive location data without consent.
reflectinglatestsettlementssellerssensitive
https://www.adexchanger.com/data-driven-thinking/regulation-isnt-enough-to-protect-personal-data/
Nov 29, 2023 - Rules for sensitive data categories are good. But lawmakers’ categorization of what is sensitive (and what is not) isn't a silver bullet.
personal dataregulationenoughprotectadexchanger
https://www.adexchanger.com/antitrust/closing-arguments-are-done-in-the-us-v-google-ad-tech-case/
Nov 22, 2025 - The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business. On...
closingargumentsdoneusv
https://liftoff.ai/blog/adexchanger-these-apps-will-benefit-the-most-from-apples-pending-idfa-changes/
Sep 7, 2022 - What apps will benefit the most from the App Tracking Transparency era of mobile marketing? Vungle's General Manager of EMEA Tanya Lee shares with...
adexchangerappsbenefitapple
https://www.adexchanger.com/digital-out-of-home/new-yorks-mta-enables-programmatic-across-its-entire-dooh-network/
Mar 19, 2024 - Now, advertisers have more flexible access to the MTA’s four million daily riders while they’re inside the stations, waiting for their trains.
newmtaenablesprogrammaticacross
https://www.adexchanger.com/platforms/fluency-raises-40-million-to-fuel-ai-for-digital-ad-campaign-automation/
Dec 16, 2025 - Fluency plans to invest its new funding into AI and engineering to bring more automation into the platform.
fluencyraisesmillionfueldigital
https://adtelligent.com/events/adexchanger-programmatic-i-o-2025/
Oct 1, 2025 - Meet Adtelligent team at AdExchanger Programmatic I/O 2025 in New York. Discover the latest in programmatic media, CTV, retail media, AI, and privacy solutions...
adexchangerprogrammaticadtelligent