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Jun 14, 2022 - As data across touch points converge, marketers have the power to elevate customer experience and increase conversions.
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Apr 19, 2018 - NBCUniversal has joined the TV consortium OpenAP. Launched just over a year ago, OpenAP is a joint effort by broadcast networks Fox, Turner and Viacom to...
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Mar 28, 2024 - The US ad market is set to grow 6.7% to $360 billion this year, excluding cyclical spending, according to a Magna forecast released Thursday.
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Dec 8, 2025 - For years, MFA was a mostly web-based problem. Now, gen AI has supercharged the made-for-advertising model, and it’s infecting social media feeds.
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Dec 18, 2025 - Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes.
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Mar 19, 2019 - Oracle Marketing Cloud is taking on a very customer data platform-like complexion these days. On Tuesday, OMC unveiled a slew of feature updates designed to...
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