https://www.adexchanger.com/
AdExchanger | News and Views on Data-Driven Digital Advertising and Marketing
Apr 28, 2026 - AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
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https://www.adexchanger.com/publishers/dotdash-meredith-brings-its-contextual-targeting-solution-to-the-open-web/
Dotdash Meredith Brings Its Contextual Targeting Solution To The Open Web | AdExchanger
Feb 12, 2025 - DDM is expanding its performance-focused contextual targeting solution, D/Cipher, to third-party inventory.
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https://www.adexchanger.com/marketers/ally-tees-up-a-fortnite-golf-experience-to-promote-its-sponsorship-of-womens-sports/
Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women’s Sports | AdExchanger
Jun 27, 2024 - Ally’s newest Fortnite game, “Tee Time Speedrun,” launched last week to promote its sponsorship of the USGA and LGPA.
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https://www.adexchanger.com/go/programmatic-i-o-2026-new-york/
Programmatic I/O 2026 New York | AdExchanger
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https://www.adexchanger.com/online-advertising/iab-europe-and-iab-tech-lab-go-live-with-gdpr-consent-framework/
IAB Europe And IAB Tech Lab Go Live With GDPR Consent Framework | AdExchanger
Apr 26, 2018 - IAB Europe and the IAB Tech Lab released on Wednesday a commercial version of the Transparency and Consent Framework, a new publishing standard meant to...
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https://iqm.com/blog/iqm-named-best-demand-side-technology-at-the-2025-adexchanger-awards/
IQM named Best Demand Side Technology at the 2025 AdExchanger Awards - IQM
IQM Advertising Corporation is proud to announce that it has been named Best Demand Side Technology at this year’s prestigious AdExchanger Awards.
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https://www.adexchanger.com/ad-exchange-news/tuesday-08082023/
Will Claw-Backed Pubs Hold A Grudge?; Advertisers Want Show-Level Info Again | AdExchanger
Sep 25, 2023 - Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pubs Crawl Publishers are more selective about ad tech vendors nowadays after...
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https://www.adexchanger.com/adexchanger-talks/context-vs-cookies-with-dotdash-merediths-d-cipher-lead/
Context vs. Cookies With Dotdash Meredith's D/Cipher Lead | AdExchanger
Oct 11, 2024 - DDM’s Lindsay Van Kirk says cookie-based buying broke programmatic, but contextual targeting can build a better ecosystem for advertisers and publishers.
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https://www.adexchanger.com/data-driven-thinking/regulation-isnt-enough-to-protect-personal-data/
Regulation Isn’t Enough To Protect Personal Data | AdExchanger
Nov 29, 2023 - Rules for sensitive data categories are good. But lawmakers’ categorization of what is sensitive (and what is not) isn't a silver bullet.
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https://www.adexchanger.com/commerce/
Commerce | AdExchanger
Read the latest information on commerce and retail media from a technology perspective, including how marketers use Amazon and the rise of a commerce media...
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https://www.adexchanger.com/category/gaming/
Gaming Archives | AdExchanger
Explore the latest stories, trends, and expert commentary from AdExchanger's Gaming section—your source for news, analysis, and industry insights.
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https://www.adexchanger.com/publishers/trusted-media-brands-gets-an-ai-assist-to-sell-cross-platform-audiences/
Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger
Apr 22, 2026 - Trusted Media Brands is working to sell audiences across multiple verticals, using first-party data and AI to help distill them.
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