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May 8, 2024 - These businesses are trying to position themselves to win in a transformative era that will make or break many ad tech companies.
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May 12, 2026 - People Inc. plans to downsize by focusing on its key properties. It makes sense considering its portfolio has lost two-thirds of its Google traffic.
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May 11, 2026 - PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through its AgenticOS platform, in addition to more than 1,000 direct deals.
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Red Antler Combines Branding And Performance With Launch Of Good Moose | AdExchanger
Nov 14, 2019 - Red Antler, the agency known for creating brands such as Casper, Allbirds and Brandless, launched a performance agency on Thursday called Good Moose. Good...
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Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests | AdExchanger
Apr 15, 2026 - The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.
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Jul 15, 2019 - Customer data platform (CDP) Amperity announced a $50 million investment round on Monday, bringing its total funding to almost $90 million. A cohort of large...
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Magnetic Delivers Search Re-targeting Data Solution for All Online Advertising | AdExchanger
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