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https://www.mintel.com/insights/consumer-research/are-companies-neglecting-the-fastest-growing-and-most-affluent-demographic/ Are companies neglecting the fastest growing and most affluent demographic? | Mintel Feb 13, 2024 - Stores could do more to provide a welcoming place for a generation that has time and money to spare and who are often, in their downtime, quite lonely. the fastestaffluent demographiccompaniesneglecting