Robuta

Oct 27, 2025 - The advertising industry is being rebuilt with AI agents that negotiate and optimize autonomously. Learn how AdCP enables this future—and how to get started.

Feb 18, 2026 - AI that truly works for advertising requires more than better-trained models—it requires a better-developed structure.

Mar 31, 2025 - Agentic advertising introduces AI-driven agents into the ad ecosystem. These agents are capable of making real-time decisions on behalf of advertisers,...

Jan 9, 2026 - Artificial intelligence is already embedded across the digital advertising ecosystem, but the next phase of evolution is moving beyond optimization tools and...

Jun 10, 2025 - Here are three major updates from Scope3 showing how agentic advertising is already transforming the industry.

Jul 10, 2025

Aug 29, 2025 - Scope3 has promoted Tim Collier to chief commercial officer, effective immediately, as the sustainability-focused adtech firm doubles down on what it calls...

Sep 4, 2025 - AI agents make media work harder for advertisers. They unlock inventory that used to be off-limits, accelerate campaign goals, and deliver measurable growth...

Oct 9, 2025 - Cluep and Klick show how agentic AI transforms health care marketing with precision, privacy and real-time insights.

Sep 18, 2025 - Agentic advertising is transformative for brands. By powering more efficient campaigns, fostering deeper cultural resonance, and generating lasting ROI, brand...

Aug 21, 2025 - In agentic advertising, a brand agent is an AI system built and trained by you to represent your brand in every media decision. These agents are designed to...

Sep 2, 2025 - In agentic advertising, your brand agent is only as good as the instructions you give it. Prompting teaches your agent how to think about your values, your...

Aug 7, 2025 - Legacy advertising tools were designed for a different era with fewer channels, simpler formats, and more stable identifiers. But today’s marketers face a...