Sponsor of the Day:
Jerkmate
https://digiday.com/media-buying/butler-tills-first-agentic-media-buying-tests-cut-media-and-supply-chain-costs/
Butler/Till’s agentic media-buying tests cut costs and time
Mar 17, 2026 - Initial campaign tests by the indie agency and Pubmatic show cost reductions and time saved. Success, inevitably, brings more questions.
agentic media buyingcut costsbutlerteststime
https://www.marketingdive.com/news/beverage-marketer-sees-cost-savings-with-agentic-media-buying-test/814905/
Beverage marketer sees cost savings with agentic media-buying test | Marketing Dive
Completed with PubMatic and Butler/Till, the campaign’s fully automated media buying and optimization process reduced buy-side costs by 5.5x.
agentic media buyingcost savingstest marketingbeveragemarketer
https://pubmatic.com/news/independent-agencies-gain-advanced-agentic-media-buying-through-new-pubmatic-and-untapped-growth-collective-partnership/
PubMatic and Untapped Growth Partner to Bring Agentic Media Buying to Independent Agencies
Mar 24, 2026 - PubMatic and Untapped Growth partner to give independent agencies direct access to AgenticOS, enabling AI-powered agentic media buying with premium CTV...
agentic media buyinggrowth partnerindependent agenciespubmaticuntapped