https://www.newtonmedia.eu/26-pr-brunch-in-ctk-specialists-discussed-ai-and-the-measurement-of-communication/
Sep 5, 2025 - How does the role of public relations change in the age of artificial intelligence? And how to approach the measurement of the impact of communication in a...
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https://www.comscore.com/por/Insights/Blog/Unpacking-the-Role-of-AI-in-Media-Measurement
In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led...
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https://www.b.world/
b.world is an AI-powered program design, impact measurement, and storytelling platform for social impact organizations who are doing well while doing good.
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https://www.enterprisemanagement.com/product/nexthink-ai-drive-closes-the-enterprise-ai-value-gap-with-visibility-measurement-and-confidence/
Oct 7, 2025 - Nexthink has launched AI Drive, a new capability within its Infinity platform designed to close the AI value gap by empowering IT and business leaders…
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https://bernardmarr.com/the-evolution-of-performance-measurement-from-the-industrial-revolution-to-ai-driven-analytics/embed/?paged1077=2
Performance measurement has evolved significantly since the dawn of the Industrial Revolution. This evolution has brought about remarkable improvements in the...
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https://www.mediapost.com/publications/article/358937/2021-promises-a-fast-start-data-transformation-a.html
2021 Promises A FAST Start, Data Transformation, AI, More Work On Standardized Measurement - 12/24/2020
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https://showupinai.com/blog/ai-visibility-measurement-framework-metrics-tracking
Master AI visibility measurement with our comprehensive framework. Track citations and analyze platform-specific performance for ChatGPT and Copilot.
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https://www.isentia.com/latest-reads/beyond-the-easy-button-architecting-a-new-smarter-era-of-comms-measurement/
Explore how crucial human oversight is on AI models when it comes to the future of smart measurement in communications.
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https://yellow.ai/blog/customer-satisfaction-score/
Aug 10, 2024 - Discover what a CSAT score is, learn how it's calculated, and explore strategies for improving customer satisfaction effectively.
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https://www.nist.gov/news-events/events/2021/06/ai-measurement-and-evaluation-workshop
The NIST Information Technology Laboratory will host a workshop focused on AI Measurement and Evaluation as a continuation of NIST engagement efforts in...
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https://bernardmarr.com/the-evolution-of-performance-measurement-from-the-industrial-revolution-to-ai-driven-analytics/embed/?paged1077=3
Performance measurement has evolved significantly since the dawn of the Industrial Revolution. This evolution has brought about remarkable improvements in the...
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https://www.cint.com/customer-stories/qortex-ai-leverages-lucid-impact-measurement-to-measure-the-success-of-a-disruptor-protein-brands-video-advertising-campaign/
Feb 26, 2025 - Real-time insights from Lucid Impact Measurement gave Qortex AI an impactful, data-informed case to present to the protein brand for expanding budget based on...
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https://www.streamingmedia.com/Articles/Post/Blog/The-Role-AI-Can-Play-in-CTV-Measurement-158051.aspx
Nubyra Ahmed of Cint highlights the benefits of using AI in CTV, such as reducing fraud, better audience targeting, enhanced ad tech, and more.
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https://www.electronicsforu.com/electronics-projects/object-recognition-distance-measurement-using-raspberry-pi
Sep 15, 2025 - Imagine a vehicle cruising at 54 kilometres per hour, roughly the speed of an object moving 0.5 metres per frame at 30 frames per second (0.5×30×3.6=54
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https://www.iab.com/insights/2026-state-of-data-report/
The IAB State of Data 2026 Report explores how AI is reshaping marketing measurement, from attribution to MMM, and what gaps must be closed to scale...
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https://ru.abody.ai/
ABODY.AI is an AI-as-a-service business providing solutions to challenges around body size. The technology digitize body measurements via image-based approach...
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https://www.ox.ac.uk/event/thiemo-fetzer-ai-generated-production-networks-measurement-and-applications-global-trade
Abstract:This paper leverages generative AI to build a network structure over 5,000 product nodes, where directed edges represent input-output relationships in...
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https://www.chiefmarketer.com/leveraging-incrementality-testing-to-supplement-ai-based-measurement-platforms/
Marketing and PR professionals can consider incrementality testing as a way to supplement reporting and help maximize the value of AI-based platforms, such as...
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https://www.mediapost.com/publications/article/412480/ai-wants-to-fix-media-measurement-advertisers-cau.html?edition=141463
AI Wants To Fix Media Measurement, Advertisers Cautiously Optimistic - 02/02/2026
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