https://www.semafor.com/article/11/07/2025/only-do-what-only-you-can-do-how-ariane-gorin-sees-ai-writing-expedias-third-chapter
‘Only do what only you can do’: How Ariane Gorin sees AI writing Expedia’s third chapter |...
Nov 7, 2025 - The former Microsoft executive says agents will not replace her travel site — if it can get its own technology right.
ariane gorin
https://fortune.com/2025/12/24/expedia-ceo-ariane-gorin-on-the-fight-to-ensure-ai-doesnt-turn-her-brands-into-invisible-pipes-consumers-never-see/
Expedia CEO Ariane Gorin on the fight to ensure AI doesn't turn her brands into invisible...
Dec 24, 2025 - Also: All the news and watercooler chat from Fortune.
ariane gorinexpediaceofightai