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https://www.aboutamazon.in/news/retail/rufus-ai-shopping-assistant-launch-in-india
Amazon AI assistant Rufus has been used by 1 crore+ customers - About Amazon India
Aug 12, 2025 - Meet Rufus, Amazon's AI-powered conversational shopping assistant. Get expert shopping advice, personalised recommendations, and product comparisons. Available...
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https://www.amazon.science/blog/the-technology-behind-amazons-genai-powered-shopping-assistant-rufus
The technology behind Amazon’s GenAI-powered shopping assistant, Rufus - Amazon Science
Oct 4, 2024 - Rufus leverages AWS chips Trainium and Inferentia, AWS’s elasticity and scalability, and a custom-built large language model to quickly answer shoppers’...
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https://www.theinsaneapp.com/2024/02/amazon-ai-shopping-assistant-rufus.html
Amazon Has Launched AI Shopping Assistant Rufus
Aug 12, 2024 - Amazon has introduced Rufus, a new shopping assistant powered by advanced artificial intelligence.
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https://www.digitalcommerce360.com/2025/11/21/amazons-rufus-assistant-adds-features-for-holidays/
Amazon's Rufus assistant adds new features for the holidays
Dec 9, 2025 - New agentic and search capabilities will level Rufus' access to Amazon account data and histories in personalized results.
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