https://athletechnews.com/
Athletech News- The Homepage of the Fitness & Wellness Industry
May 22, 2026 - Athletech News delivers breaking fitness news and wellness news, expert insights, and industry analysis shaping the future of health and performance.
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https://athletechnews.com/ai-massage-company-aescape-insolvency-proceedings/
AI Massage Company Aescape Goes Insolvent With $150M+ in Debt - Athletech News
May 8, 2026 - The original Aescape corporate entity is winding down after substantially all of the company’s assets were sold earlier this year through a foreclosure process.
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https://athletechnews.com/martha-stewart-backed-walkfully-launches-as-alternative-to-weighted-vests/
Martha Stewart-Backed WalkFully Launches as Alternative to Weighted Vests - Athletech News
May 7, 2026 - WalkFully is rethinking rucking with hip-loaded designs, which the brand says increases comfort and promotes a more natural gait compared to weighted vests.
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https://athletechnews.com/author/elizabeth-ostertag/
Elizabeth Ostertag, Author at Athletech News
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https://athletechnews.com/category/finance/
Finance Archives - Athletech News
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https://athletechnews.com/atn-unscripted-podcast-barrys-steve-padis-state-of-boutique-fitness/
Unscripted Podcast: Barry's Steve Padis on the State of Boutique Fitness - Athletech News
Feb 23, 2026 - Steve Padis joins the ATN podcast to discuss his brand's growth, its future plans and predict where the boutique fitness industry is headed.
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https://athletechnews.com/all-news/
All News - Athletech News
Executive moves is ATN’s weekly roundup up of the key industry personnel changes.
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https://athletechnews.com/author/courtney-rehfeldt/
Courtney Rehfeldt, Author at Athletech News
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https://athletechnews.com/ceo-corner-ace-cedric-x-bryant-fitness-healthcare-exclusive-interview/
CEO Corner: ACE's Cedric X. Bryant on Fitness, Healthcare & GLP-1s - Athletech News
Mar 5, 2025 - A longtime executive with the American Council on Exercise (ACE), Bryant is helping lead the fitness-as-medicine movement.
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https://athletechfuturesports.com/
Athletech Future Sports Excellence | Athletech Future Sports
Athletech Future Sports develops professional sports grounds and school training programs, delivering fitness, wellness, and world-class turf infrastructure in...
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https://athletechnews.com/atn-lists/
ATN Lists - Athletech News
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https://athletechnews.com/report/franchise-landscape-2025/
Franchise Landscape 2025: Insights Into Fitness& Wellness Growth - Athletech News
Apr 23, 2026 - About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to win the next wave…
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Gen Z Archives - Athletech News
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https://athletechnews.com/bodybar-first-national-ad-campaign-marks-an-evolution-in-pilates-marketing/
Bodybar's First National Ad Campaign Marks an Evolution in Pilates Marketing - Athletech News
Apr 30, 2026 - Bodybar Pilates is betting on authenticity, with ads that feature real members and instructors, to broaden its appeal as the brand targets U.S. expansion.
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https://athletechnews.com/inside-the-low-labor-model-powering-sweathouzs-expansion/
Inside the Low-Labor Model Powering SweatHouz’s Expansion - Athletech News
May 8, 2026 - The contrast therapy studio’s success illustrates why less is more when it comes to staffing in the fitness and wellness industry
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https://athletechnews.com/movement-gyms-faces-widening-union-battle-amid-new-federal-labor-charges/
Movement Gyms Faces Widening Union Battle Amid New Federal Labor Charges - Athletech News
May 7, 2026 - New charges against the climbing gym operator Movement Gyms come as Workers United foresees a broader wave of organizing across the fitness industry.
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https://athletechnews.com/from-wearables-to-nutrition-how-worlds-top-marathon-runners-approach-recovery/
What the World's Top Marathon Runners Are Using To Fuel Recovery - Athletech News
Athletech News spoke with several elite athletes about their recovery routines, which spanned dialed-in metric tracking and more relaxed, hands-off approaches.
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https://athletechnews.com/category/nutrition/
Nutrition Archives - Athletech News
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Reviews Archives - Athletech News
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https://athletechnews.com/report/2026-state-of-the-industry-report-trends-shaping-the-future-of-fitness-wellness/
2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness - Athletech News
Apr 17, 2026 - About this report The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever before. But…
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Athletech Studios, Author at Athletech News
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ATN Pro - Athletech News
May 6, 2026 - Example Insights From Our Recent Articles
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Pickleball Archives - Athletech News
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https://athletechnews.com/nyc-the-pack-signs-franchise-deals-to-expand-in-nj-florida/
NYC Fitness Studio The Pack Heading to NJ, Florida - Athletech News
Apr 28, 2026 - The Pack, known for its blend of self-defense training with strength and conditioning in a group fitness format, will expand into New Jersey and Florida.
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https://athletechnews.com/hyatt-regency-huntington-beach-resort-spa-evolt-body-composition-scans/
Hyatt Resort Adds Evolt Body Composition Scans - Athletech News
May 7, 2026 - Hyatt Regency Huntington Beach's Pacific Waters Spa is bringing clinical body composition scans to guests with Evolt.
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Membership Checkout - Athletech News
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https://athletechnews.com/about-us/
About Us - Athletech News
Dec 16, 2025 - Athletech News was founded by Edward Hertzman, a seasoned entrepreneur with a background in supply chain management and media. After successfully launching and...
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https://athletechnews.com/category/fitness/industry-news/
Industry News Archives - Athletech News
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https://athletechnews.com/from-nasa-to-five-star-hotels-how-one-hype-wellness-is-pioneering-the-ai-recovery-category/
How One Hype Wellness Is Pioneering the AI Recovery Category - Athletech News
May 13, 2026 - The wellness and recovery market isn’t short on innovation. From red light therapy beds to PEMF mats and breathwork apps, the past decade has ushered in a wave...
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https://athletechnews.com/inter-miami-takes-stake-in-david-beckham-supplement-brand-im8/
Inter Miami Takes Stake in David Beckham's Supplement Brand IM8 - Athletech News
The partnership also gives IM8 prominent exposure across Inter Miami CF's stadium, training center and digital platforms.
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shopping Archives - Athletech News
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Wellness Archives - Athletech News
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Longevity Archives - Athletech News
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https://athletechnews.com/author/ani-freedman/
Ani Freedman, Author at Athletech News
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https://athletechnews.com/startups-to-watch-25/
Startups To Watch '25 - Athletech News
Feb 6, 2026 - The List Startups To Watch 2025-26 Athletech News is proud to announce the 2025-26 Startups To Watch, a collection of the fitness and wellness industry’s…
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Fashion Archives - Athletech News
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https://mostinnovative.athletechnews.com/
The Most Innovative Fitness & Wellness Companies of 2026 - Athletech News
Mar 21, 2026 - athletechnews.com Have a question? Drop us an email at allix@athletechnews.com Submission closed, winners to be announced May 2026 Apply Now ($795) Stay Up to...
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https://athletechnews.com/planet-fitness-q2-revenue-jumps-13-gen-z-drives-memberships/
Planet Fitness Tops 20.8M Members, Black Card Price Hike Looms - Athletech News
Aug 6, 2025 - Planet Fitness grows to 20.8M members, driven by Gen Z and plans for a Black Card price hike and global growth.
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https://athletechnews.com/gymnation-launches-hyrox-league-other-formats-in-middle-east/
Hyrox Expands Middle East Presence Through GymNation Integration - Athletech News
May 7, 2026 - Athletech News – a curated series of articles creating the intersection of fitness, technology and finance. Athletech News is a first-of-its-kind digital...
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https://athletechnews.com/tennis-star-aryna-sabalenka-david-beckham-im8/
Tennis Star Aryna Sabalenka Takes Stake in David Beckham’s IM8 - Athletech News
Sabalenka is now a global ambassador and shareholder of IM8, one of the world's fastest-growing supplement brands.
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https://athletechnews.com/category/fitness-business/
Fitness Business Archives - Athletech News
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Wearables Archives - Athletech News
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https://athletechnews.com/atn-week-in-review-can-spotify-become-a-fitness-wellness-company/
Can Spotify Become a Wellness Company? - Athletech News
May 3, 2026 - Spotify's massive content partnership with Peloton represents the music streaming giant's official entry into fitness and wellness.
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