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Momentous Partners With NFL Team To Launch Next-Gen Recovery Drink - Athletech News
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Oct 30, 2024 - Wellness JK knows recovery and holistic health are the keys to growing the fitness community and its client base
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Sep 3, 2024 - In the world of wellness coaching, The International Sports Sciences Association (ISSA) has introduced a job guarantee for graduates.
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Dec 19, 2024 - Athletech News – a curated series of articles creating the intersection of fitness, technology and finance. Athletech News is a first-of-its-kind digital...
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Nov 13, 2025 - Alpha Fit Club’s high-energy competition series channels the same grit and positivity members experience in class
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Oct 22, 2024 - Launched in 2017 by Cody Patrick and Matthew Miller, Sweat440 is distinguishing itself by opting for a more measured strategy.
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Mar 4, 2025 - The Nike x Hyperice boots and vest are designed to designed to revolutionize the way athletes warm up and recover from games and practices.
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Athletech News Bespoke Report: The $302 Billion Dollar Question: Can Your Gym Bridge the Digital...
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Mindbody Launches Tailored Insurance for Fitness & Wellness Businesses - Athletech News
Jul 11, 2024 - Designed for fitness and wellness businesses, Mindbody Insurance looks to streamline the process of getting coverage while reducing fees.
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https://athletechnews.com/american-home-fitness-files-for-bankruptcy/
American Home Fitness Files for Bankruptcy, Citing Post-Pandemic Market - Athletech News
Apr 8, 2024 - At-home fitness companies have struggled after COVID, especially those selling equipment. BowFlex notably filed for bankruptcy last month.
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RedZone Sauna Introduces Infrared Heat & Red Light Therapy for Max Recovery - Athletech News
Nov 25, 2025 - The new device from WellnessSpace Brands will roll out in fitness clubs nationally, with operators including Crunch Fitness already on board.
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DTC Wellness Brands Land in Airports - Athletech News
Dec 27, 2024 - Brands like Therabody and AG1 are taking full advantage of the wellness travel boom, launching airport vending machines.
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Arrae Tone Creatine Gummies Review - Athletech News
Dec 9, 2025 - Designed specifically for women, Arrae’s Tone Gummies offer 5g of creatine plus gut-friendly ingredients to support lean muscle, recovery and...
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How Echelon Creates Smart, Connected Ecosystems Compatible with Every Gym - Athletech News
Nov 24, 2025 - Echelon is redefining fitness personalization with an AI-powered SaaS platform that adapts to every user and gym
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Planet Fitness Launches Media Network for Advertisers - Athletech News
Feb 2, 2024 - The popular fitness franchisor is looking to bring advertisers directly to its 18.5 million members, including many Gen Z-ers.
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Humanaut Health Opens Longevity Clinic in Austin, Eyes Franchising - Athletech News
Oct 8, 2024 - Humanaut Health has opened its first-ever health optimization and longevity clinic, in Austin, Texas, ahead of a planned nationwide expansion.
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Lumia Raises $7M, Launches Blood-Flow Tracking Smart Earrings - Athletech News
Nov 18, 2025 - Lumia has launched a smart earring that tracks real-time blood flow, debuting alongside $7 million in new funding and government grants.
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The Mark Hotel Taps Technogym for Private In-Room Training - Athletech News
Nov 28, 2025 - The Mark, an NYC boutique hotel, unveiled a 24-hour Technogym fitness center, along with portable in-room training kits and a penthouse training room.
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Jun 5, 2024 - Athletech News – a curated series of articles creating the intersection of fitness, technology and finance. Athletech News is a first-of-its-kind digital...
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Doctors Are Using AI To Identify Chronic Stress From CT Scans - Athletech News
Nov 25, 2025 - Using a deep-learning artificial intelligence model, researchers have discovered a first-of-its-kind biomarker of chronic stress.
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The Power of Playlists: Boosting Retention With Music Integration - Athletech News
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Longevity Spending Will Transform the Global Economy, UBS Predicts - Athletech News
Nov 13, 2025 - UBS says longevity is the next big growth story, as aging, wellness and innovation merge into an $8 trillion global economy by 2030.
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2025 State of the Industry Outlook: Pivotal Trends in Fitness & Wellness - Athletech News
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F45 To Offer Hyrox Workouts as Part of New Partnership - Athletech News
May 24, 2024 - As an official training partner, F45 studios worldwide can offer their members Hyrox workouts, preferential access to races and more.
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Bespoke Report: How To Turn Data Into Scalable Growth - Athletech News
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How Garmin Health Is Evolving the Gym-Customer Relationship Through Data Integration - Athletech...
Nov 19, 2025 - In the age of personalization, loyalty comes from connection, not check-ins – gyms that do it best will win.
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iFIT, Freemotion Take Hybrid Fitness to New Heights With AI Coach - Athletech News
May 24, 2024 - iFIT will be launching AI Coach, an artificial intelligence-powered digital coach that interacts with users via text message to provide 24/7 support.
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Jun 20, 2023 - Pvolve has had an impressive year, including a recent rebranding and celebrity partnership with Jennifer Aniston.
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Equinox Locations Add Aescape, a Fully Automated Massage Bed - Athletech News
Mar 14, 2024 - As Aescape looks to disrupt the massage industry with robotic arms, Equinox members in NYC will gain access to a premium recovery tool.
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Gymlete and Accuro Partner to Bring Data and Gaming to a New Generation - Athletech News
Oct 28, 2024 - Gymlete and Accuro have partnered to bring data and gaming to digitally-native Gen Z fitness enthusiasts, driving engagement and retention.
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Longevity Startup Function Raises $53M for Personalized Health Testing - Athletech News
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Tru Niagen Enters Beauty Category With NAD+ Powered Formula - Athletech News
Dec 15, 2025 - Tru Niagen Beauty is an NAD+ supplement designed to promote hydration, elasticity and stronger hair and nails.
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Austin Personal Training Studio Adds Keyspan Biomarker Blood Tests - Athletech News
Jun 10, 2024 - Austin Simply Fit will give its members access to blood biomarker tests and functional health coaching from wellness platform Keyspan.
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Evolt Raises $20M, Mulls IPO - Athletech News
Oct 2, 2024 - Evolt has raised $20 million from new and existing investors for its body composition scanner ahead of a possible IPO.
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For Fitness Influencers, It Pays To Be Authentic - Athletech News
Dec 1, 2025 - Fitness creators and influencers who stay true to their core messaging and personalities are seeing the most growth, per a new study.
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Gummy Supplement Market Projected To Reach $67B by 2031 - Athletech News
Nov 26, 2025 - The surging demand is being driven by new vitamin-based formulations and consumer preferences for alternatives to pills and powders.
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ChromaDex’s Niagen IV Now Available at 200+ Restore Hyper Wellness Clinics - Athletech News
Nov 18, 2024 - Restore Hyper Wellness has introduced ChromaDex Corp.’s pharmaceutical-grade Niagen IV therapy at more than 200 locations
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WellnessSpace Brands Elevates Recovery with HydroMassage G3 - Athletech News
Dec 3, 2024 - WellnessSpace Brands has unveiled a new HydroMassage bed that elevates the recovery and wellness experience for club members.
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The Best Black Friday Deals on Gym Memberships, Skincare 2025 - Athletech News
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Lifesum Acquires Lykon, Adds Biomarker Testing - Athletech News
Jun 19, 2024 - With the deal, healthy eating platform Lifesum gives its 65 million users worldwide access to personalized health insights.
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Member Success Blueprint Report 2025 - Athletech News
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Technogym Launches AI-Powered Health & Longevity Tracking - Athletech News
Mar 5, 2024 - Technogym Check Up uses AI to assess physical and cognitive conditions, prescribing the ideal fitness program that adapts over time.
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Zepp Health Partners with Wild.AI to Offer Women's Wellness App - Athletech News
Aug 15, 2024 - Zepp Health has teamed up with Wild.AI, a women’s wellness app, to launch an integration on Amazfit smartwatches.
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Ex-Peloton Star Kendall Toole Launches Wellness App, Eyes In-Person Events - Athletech News
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CEO Corner: Hyrox's Christian Toetzke on the 'Marathon of Fitness' - Athletech News
Dec 7, 2023 - Hyrox has become a worldwide fitness phenomenon, as gym-goers test themselves in races requiring endurance and functional strength.
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Member of the Future: What Do They Expect? - Athletech News
Dec 6, 2024 - The gym members of the future will be more tech-savvy, sustainability-conscious, and deeply focused on personalization and flexibility.
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Beyond Raceday: How Concept2 Powers the HYROX Athlete Year-Round - Athletech News
Nov 6, 2025 - Through its inclusive equipment design, digital platforms, and virtual events, Concept2 keeps HYROX athletes connected and motivated.
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Love.Life Aims To Put Everything You Need for Longevity Under One Roof - Athletech News
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The Most Innovative Fitness & Wellness Companies of 2025 - Athletech News
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https://athletechnews.com/yesoul-g1m-plus-bike-affordable-peloton-alternative-for-home-cycling/
YESOUL G1M PLUS Bike: An Affordable Peloton Alternative for Home Cycling - Athletech News
Nov 24, 2025 - The YESOUL G1M PLUS bike is becoming a popular Peloton alternative for home cycling enthusiasts who want a premium ride without the luxury price tag.
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Powerhouse Gyms Taps Skelcore as Preferred Equipment Vendor - Athletech News
May 20, 2024 - Skelcore, a Miami-based equipment branded founded in 2020, is quickly making a name for itself in the industry.
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https://athletechnews.com/new-nightlife-is-at-the-gym-soft-clubbing-bay-club/
The New Nightlife Is at the Gym — It’s Called 'Soft Clubbing' - Athletech News
Nov 26, 2025 - Bay Club, a luxury fitness and wellness operator on the West Coast, is helping alcohol-weary Gen Z-ers find new ways to connect socially.
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https://athletechnews.com/echelon-pushes-into-glp-1-space-with-activemd/
Echelon Pushes into GLP-1 Space with ActiveMD - Athletech News
Nov 11, 2024 - Echelon has been a fitness industry player since 2017—and now it’s leveling up with ActiveMD, offering customers access to weight loss drugs.
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https://athletechnews.com/high-intensity-yoga-most-effective-exercise-for-sleeping-better-research/
High-Intensity Yoga Shown To Be Most Effective Exercise for Sleeping Better - Athletech News
Nov 26, 2025 - Short, high-intensity yoga may help improve sleep more than any other form of exercise, according to new research.
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The Best Fitness & Wellness Gifts Under $100 - Athletech News
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https://athletechnews.com/rebuildr-1-1-million-funding-preventive-care-focused-physical-therapy/
Rebuildr Gets Funding for Preventive Care-Focused Physical Therapy - Athletech News
Nov 24, 2025 - Rebuildr has raised $1.1 million to build software and training that help physical therapists deliver proactive, performance-focused care.
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Fitness Archives - Page 2 of 270 - Athletech News
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https://athletechnews.com/egym-raises-200-million-growth-capital/
EGYM Raises $200 Million of Growth Capital to Further its Innovative Fitness Campaign - Athletech...
Sep 26, 2024 - EGYM, the global fit tech provider, will have more financial support as it aims to expand and facilitate smart fitness
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Oura Ring 4 Features Improved Accuracy, More Comfortable Design - Athletech News
Oct 3, 2024 - With the Oura Ring 4, Oura is going all-in on quality as it gears up to fight off competition from Samsung in the red-hot smart ring space.
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https://athletechnews.com/report/wellness-room-the-art-science-of-integrating-recovery/
Wellness Room: The Art & Science of Integrating Recovery - Athletech News
Jun 23, 2025 - About this report How did sleep scores, cold exposure and red‑light rituals jump from fringe biohacks to baseline amenities — and why are they now a main...
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Case Studies Archives - Athletech News
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https://athletechnews.com/jimini-health-launches-with-8m-funding/
Jimini Health Launches Clinician-Led AI Therapy Model with $8M Pre-Seed Funding - Athletech News
Nov 21, 2024 - Jimini Health, a digital health company pioneering a clinician-led, AI-supported therapy model, has announced its launch, backed by $8 million
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Remedy Place and Kohler Reimagine Cold Plunge with Ice Bath - Athletech News
Nov 21, 2024 - Remedy Place and Kohler have created a high-end Ice Bath, a new take on cold plunging and will showcase the bath at Design Miami.
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Oura’s $5.2 Billion Vision: CEO Tom Hale on Disrupting Healthcare - Athletech News
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Can Reform RX Create a Connected Pilates Revolution? - Athletech News
Nov 26, 2024 - Makers of a reformer that comes with a touch screen and tracks metrics like heart rate, Reform RX is looking to transform Pilates equipment.
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https://athletechnews.com/franchise/open-a-pvolve-fitness-franchise-what-you-need-to-know/
Open a Pvolve Fitness Franchise: What You Need To Know - Athletech News
Jul 18, 2024 - Pvovle is an omnichannel fitness brand featuring low impact workouts that help its members live younger and longer.
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Garmin Eyes Wearables as the Future of Healthcare - Athletech News
Oct 1, 2024 - Garmin is touting a future wear smartwatch data is used in doctors offices, in clinical research and by insurance companies.
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https://athletechnews.com/peloton-inks-wide-ranging-partnership-with-ymca-of-chicago/
Peloton Inks Wide-Ranging Partnership With YMCA of Chicago - Athletech News
Aug 14, 2023 - As Peloton pushes to democratize fitness, its app workouts and signature connected fitness bikes will be featured at select YMCA locations.
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SWTHZ Adds Key Players as Contrast Therapy Franchise Eyes 100+ Studios - Athletech News
Jun 29, 2024 - SWTHZ, a sauna and cold plunge studio brand, is adding scientist Dr. Susanna Søberg and private equity vet Rachel Lee to its ranks.
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https://athletechnews.com/india-court-reinstates-ultrahuman-patent-suit-against-oura/
India Court Reinstates Ultrahuman’s Suit Against Oura, Reviving Smart Ring Spat - Athletech News
Nov 20, 2025 - Ultrahuman’s patent-infringement lawsuit against Oura is back on after the Delhi High Court reinstated the previously dismissed suit.
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https://athletechnews.com/category/fitness/equipment/
Equipment Archives - Athletech News
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https://athletechnews.com/franchisee-spotlight-pvolve-pv-operations-llc-houston-texas/
Franchisee Spotlight: Pvolve, PV Operations LLC - Athletech News
Nov 13, 2025 - Inspired by her own pain-relief journey, Hanh To of Houston, Texas, turned her passion for Pvolve’s method into a thriving franchise operation.
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