https://www.atticusli.com/
Atticus Li — Revenue & Experimentation Leader | Atticus Li
I help growth leaders turn experimentation into measurable revenue. $30M+ verified revenue impact in 2025. $1B+ client pipeline at SVB. Subscribe to Lean...
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https://leanexperiments.substack.com/
Atticus Li - Better Decisions | Substack
Product, growth, and experimentation leaders responsible for revenue use this newsletter to improve decision quality and scale profitable growth. Click to read...
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https://atticusli.com/blog/posts/pre-registration-ab-tests-documenting-plan-prevents-bias/
Pre-Registration for A/B Tests: Why Documenting Your Plan Prevents Bias | Atticus Li
Pre-registration locks in your experiment plan before seeing results. Learn why it prevents p-hacking, metric shopping, and post-hoc rationalization.
https://www.atticusli.com/blog/posts/ab-test-repository-architecture-retrieval-time/
A/B Test Repository Architecture: Schema, Tagging, and the Retrieval Time Budget | Atticus Li
A/B test repositories don't fail because the schema is wrong. They fail because nobody can find what they need fast enough. The Retrieval Time Budget separates...