https://digiday.com/media/media-briefing-publishers-audience-authentication-strategies-are-put-to-the-test/
Media Briefing: Publishers' audience authentication strategies are put to the test - Digiday
Apr 11, 2024 - Getting users to willingly sign-in to a publisher website can be valuable, but has proven elusive.
put to the testmedia briefingauthentication strategies