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Jerkmate
https://martechseries.com/mts-insights/guest-authors/the-attribution-crisis-what-b2c-marketers-should-do-about-californias-drop-tool/
The Attribution Crisis: What B2C Marketers Should do about California's DROP Tool
The August 2026 deadline isn't just a compliance date for data brokers. It marks when the competitive gap widens between marketers who control their...
b2c marketersattributioncrisiscaliforniadrop
https://www.jasper.ai/white-paper/ai-search-optimization-b2c
Ebook: AI Search Optimization for B2C Marketers | Jasper
Jan 28, 2026 - A practical guide to GEO, AEO, and SEO for consumer brands
ai search optimizationb2c marketersebookjasper
https://www.klaviyo.com/blog/how-gen-z-use-ai
How Gen Z Uses AI: What B2C Marketers Need to Know - Klaviyo
Apr 13, 2026 - New research reveals how Gen Z uses AI to shop, search, and discover brands, and what it means for your personalization and content strategy in 2026.
gen zuses aib2c marketersneedknow
https://contentmarketinginstitute.com/b2c-research/b2c-marketers-treat-content-marketing-as-a-project-that-s-a-mistake-new-research
B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]
Apr 7, 2025 - Today, we released the new B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023. Discover the surprising and not-so-surprising results. And...
b2c marketerscontent marketingnew researchtreatproject
https://contentmarketinginstitute.com/b2c-research/discover-4-key-differences-between-b2c-and-b2b-marketers-new-research
Discover 4 Key Differences Between B2C and B2B Marketers [New Research]
Apr 7, 2025 - The Content Marketing Institute shares the latest on B2C marketers with B2C Content Marketing 2016: Benchmarks, Budgets, and Trends – North America.
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https://contentmarketinginstitute.com/b2c-research/b2c-content-marketers-get-ready-for-more-responsibility-in-2021-new-research
B2C Content Marketers, Get Ready for More Responsibility in 2021 [New Research]
Apr 7, 2025 - Find out the pandemic’s impact on and the annual progress (or lack thereof) of B2C content marketing in the Content Marketing Institute annual B2C research.
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https://www.adroll.com/solutions/cross-channel-advertising
Cross-Channel Demand-Side Platform for B2C & B2B Marketers | AdRoll
AdRoll’s DSP offers diverse ad formats (display, native, video), multi-channel reach (web, mobile, CTV, social), and robust targeting (lookalike, contextual,...
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