Sponsor of the Day:
Jerkmate
https://basisglobal.co/gated-content/the-next-big-thing-is-micro/
The next big thing is micro - Basis Global
Aug 27, 2025 - The next big thing is micro. Leverage micro-influencers and content for outsized ROI in your marketing strategy. Learn how now!
next big thingbasis globalmicro
https://www.hitachi.com/en/press/articles/2009/10/1026c/
Hitachi Announced Recognizing Extraordinary Items on an Unconsolidated Basis : Hitachi Global
Hitachi's diversity is a result of its policy of responding to society's changing needs by entering new product areas while keeping existing divisions active.
unconsolidated basis globalrecognizing extraordinaryhitachiannounceditems
https://www.hitachi.com/en/press/articles/2013/10/1029b/
Hitachi Announces Recognizing Extraordinary Item on an Unconsolidated Basis : Hitachi Global
Hitachi, Ltd. global website presents our diversity as a result of its policy of responding to society's changing needs by entering into new product areas,...
hitachi announces recognizingunconsolidated basis globalextraordinary item
https://basisglobal.co/intelligence-hub/
Intelligence Hub Archive - Basis Global
intelligence hubbasis globalarchive
https://basisglobal.co/practice/ideas/
Innovation strategy and market intelligence | Ideas | Basis Global
Apr 21, 2026 - Basis Global and Ideas use AI and custom data systems to surface early signals, market tensions and commercial opportunities that power bold innovation.
innovation strategymarket intelligencebasis globalideas
https://basisglobal.co/ai-personas-3/
AI Personas: Using AI for Buyer Personas | Basis Global
Apr 2, 2026 - Discover how AI buyer personas use real-time data to drive smarter decisions. Explore the future of audience insights now.
ai personasbasis globalusingbuyer
https://basisglobal.co/intelligence-hub/gen-z-research/
Gen Z Research 2026 | Brand Trends & Consumer Insights | Basis Global
Apr 9, 2026 - New Gen Z research reveals which brands are gaining cultural momentum in 2026. Download the full Gen Z Brand Radar report with US and UK rankings across six...
gen z research2026 brandtrends consumerbasis globalinsights
https://www.hitachi.com/en/press/articles/2011/04/0427a/
Hitachi Announces Recognizing Extraordinary Item on an Unconsolidated Basis : Hitachi Global
Hitachi's diversity is a result of its policy of responding to society's changing needs by entering new product areas while keeping existing divisions active.
hitachi announces recognizingunconsolidated basis globalextraordinary item
https://basisglobal.co/privacy-in-plain-english/
Your Privacy Explained – Plain Language Edition - Basis Global
Apr 10, 2026 - 1. About this policy We (Basis Research Limited) want you to feel safe when using our website and services. This policy explains: If anything is unclear,...
privacy explainedlanguage editionbasis global
https://basisglobal.co/gated-content/signals-gaming-one-pager/
Quick guide: How to win Gen Z in gaming - Basis Global
win gen zquick guidebasis globalgaming
https://basisglobal.co/research-respondent-privacy-notice/
Research Respondent Privacy Notice - Basis Global
Apr 10, 2026 - Basis Research Limited, and its affiliates, (together “Basis”) are committed to protecting your personal information and being open about how and why we use...
privacy noticebasis globalresearchrespondent
https://basisglobal.co/website-disclaimers/
Website Disclaimers - Basis Global
SITE DISCLAIMER The information provided by Basis Research Ltd (“we,” “us” or “our”) on https://basisresearch.com (the “Site”) and our mobile application is...
basis globaldisclaimers
https://basisglobal.co/gated-content/signals-beauty-one-pager/
Quick guide: How to win Gen Z in Beauty - Basis Global
win gen zquick guidebasis globalbeauty
https://basisglobal.co/creative-development/
Creative Development Services | Basis Global
Apr 2, 2026 - Shape stronger campaigns with Basis Global's creative development services. We blend insight and design to build creatives that perform.
services basis globalcreative development
https://basisglobal.co/gated-content/the-ai-personas-playbook/
The AI personas playbook - Basis Global
Aug 27, 2025 - Unlock the power of AI with our playbook! Craft effective AI personas, optimize interactions, and achieve your business goals. Get started today!
ai personasbasis globalplaybook
https://www.hitachi.com/en/press/articles/2017/05/0512c/
Hitachi Announces Recognizing Extraordinary Loss on Unconsolidated Basis : Hitachi Global
hitachi announces recognizingunconsolidated basis globalextraordinaryloss
https://basisglobal.co/news-and-awards/basis-global-b2b-work-with-sage-wins-second-consecutive-industry-award/
Basis Global's B2B work with Sage wins second consecutive award | Basis Global
Dec 4, 2025 - Basis Global wins its second consecutive MRS B2B Award with Sage for research that reshaped Copilot’s AI development and go to market strategy.
wins second consecutivebasis globalb2bworksage
https://basisglobal.co/intelligence-hub/gen-z-research-how-young-shoppers-really-choose/
Gen Z Research: How Young Shoppers Really Choose | Basis Global
Dec 22, 2025 - See how Gen Z really discovers and chooses brands. Find out 5 patterns from live research, and what they mean for your brand in 2026.
gen z researchbasis globalyoungshoppersreally
https://basisglobal.co/user-experience/
User Experience Research Services | Basis Global
Apr 9, 2026 - Unlock the power of great UX. We go beyond usability to understand user emotions and needs. Design with confidence and contact us today.
user experience researchservices basis global
https://basisglobal.co/shopper-journeys/
Shopper Journey Mapping Research | Basis Global
Apr 8, 2026 - Shopper journey mapping research that reveals how customers move from awareness to purchase, and where you’re losing them along the way.
research basis globalshopper journeymapping
https://basisglobal.co/path-to-purchase/
Path to Purchase Research | Basis Global
Apr 8, 2026 - Explore Path to Purchase Research with Basis Global today. The best way to decode shopper behaviors, motivations, and conversion blockers.
research basis globalpathpurchase
https://basisglobal.co/your-privacy-choices/
Your Privacy Choices - Basis Global
Nov 21, 2025 - Last updated: 11.12.2025 We respect your privacy and give you control over how your personal information is used. Some US state privacy laws, such as those in...
privacy choicesbasis global
https://basisglobal.co/gated-content/signals-financial-services-one-pager/
Quick guide: How to win Gen Z in Financial Services - Basis Global
win gen zservices basis globalquick guidefinancial
https://basisglobal.co/financial-services-market-research/
Financial Services Market Research | Basis Global
Apr 9, 2026 - Financial services market research from Basis Global. We help banks, fintechs and insurers understand journeys, trust and loyalty.
financial services marketresearch basis global
https://basisglobal.co/news-and-awards/
News & Awards Archive - Basis Global
news awardsbasis globalarchive
https://basisglobal.co/the-brand-tracking-audit/
Free Brand Tracking Audit | Take the quiz to find out your score | Basis Global
Mar 18, 2026 - Working on your brand strategy? Take a 2-minute brand tracking audit to see how well your insights keep up with the decisions you need to make.
free brandbasis globaltrackingaudittake
https://basisglobal.co/gated-content/the-fast-track-innovation-playbook/
The fast-track innovation playbook - Basis Global
Aug 27, 2025 - Unlock rapid innovation! The Fast Track Innovation Playbook helps accelerate product development. Get your copy and innovate faster!
fast trackbasis globalinnovationplaybook
https://www.hitachi.com/en/press/articles/2016/05/0513c/
Hitachi Announces Recognizing Other Deductions on Unconsolidated Basis : Hitachi Global
Hitachi, Ltd., headquartered in Tokyo, Japan, delivers innovations that answer society's challenges with our talented team and proven experience in global...
hitachi announces recognizingunconsolidated basis globaldeductions
https://basisglobal.co/case-studies/avon-case-study/
Building a global, insight-led innovation engine for Avon - Basis Global
Oct 13, 2025 - Avon sales uplift with Basis Global. Discover how we delivered a 20% sales uplift and boosted brand awareness. Read the Avon story!
global insightled innovationbuildingengineavon