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BBB National Programs fosters trust, innovation, and competition in the marketplace through self-regulation, dispute resolution, and other programs.

The program provides trusted dispute resolution services and helps organizations of all sizes meet Data Privacy Framework compliance obligations.

Learn about BBB National Programs' Class Action Arbitration Program, offering a fair and efficient process for resolving class action disputes through...

Learn how BBB National Programs collects, uses, and shares personal data in our privacy policy.

GPD strives to help participating businesses strengthen their standards for data privacy and enhance consumer trust in the digital marketplace.

Learn how to clearly distinguish ads from entertainment using best practices from CARU.

Access expert program guidance from BBB National Programs. Explore resources and best practices to navigate industry self-regulation, advertising compliance,...

BBB Auto Line helps resolve auto disputes between consumers and manufacturers with arbitration and warranty claim support. View participating manufacturers on...

The TAPP Roadmap is a framework designed to help companies develop digital products and services that consider potential risks to teenage consumers.

BBB National Programs launches

Learn how BBB Auto Line works to resolve auto disputes efficiently. From arbitration to lemon law claims, discover our step-by-step process for independent...

RMAI’s Receivables Management Certification Program offers professional designations to businesses and individuals operating and employed within the...

CARU announces its AI Working Group will expand its scope under the Center for Industry Self-Regulation (CISR). 

BBB National Programs announced the panel pool members of the 2026 National Advertising Review Board.

The National Advertising Division recommended T-Mobile discontinue or modify in-flight Wi-Fi claims.

Explore BBB National Programs' reports and studies for in-depth analysis and insights on advertising compliance, data privacy, consumer protection, and...

BBB National Programs works with individual companies, industry groups, and regulators to develop, monitor, and enforce robust privacy standards.

Discover the Children’s Food and Beverage Advertising Initiative (CFBAI), promoting responsible advertising to children. Learn how CFBAI sets standards to...

Read the latest press releases from BBB National Programs. Stay informed on announcements, updates, and initiatives in advertising compliance, data privacy,...

BBB National Programs simplifies the California Privacy Rights Act (CPRA) compliance so that you can focus on growing your business.

Aug 13, 2025 - Learn about truth in advertising with BBB National Programs. Explore guidelines, compliance standards, and resources to ensure honest and transparent...

The National Advertising Division recommended Nanit discontinue #1 baby monitor claims.

The GPD handles complaints alleging that a Participating Business has failed to comply with one or more of the Program Requirements.

Jan 22, 2026 - BBB National Programs has launched a new creator certification initiative amid increased scrutiny of influencer marketing practices, particularly around...

BBB National Programs drives trust and accountability with 50+ years of self-regulation expertise, offering advertising, privacy, dispute resolution, and...

Learn how to ensure your advertising to children includes clear disclosures and responsible use of influencers, following CARU’s industry guidelines.

Learn about the Cross-Border Privacy Rules (CBPR) system and data privacy framework services. Explore GDPR compliance, Privacy Shield, vendor privacy programs,...

See how BBB National Programs is making headlines. Explore news coverage, articles, and features highlighting our impact on industry self-regulation, consumer...

Only CARU's COPPA Safe Harbor seal can demonstrate that your products comply with the COPPA Rule and that your product advertising does as well.

The National Advertising Division (NAD) provides independent self-regulation overseeing the truthfulness of advertising across the U.S.

2026 marks a global recalibration of what responsible data practices look like. In this blog we discuss how 2026 is driving a global shift in tech and privacy.

The EDPB updated its DPF guidance for European businesses. Let's break down the key updates.

The Children’s Confection Advertising Initiative (CCAI) welcomes Taffy Town as its newest participant, pledging not to engage in advertising primarily directed...

Access BBB National Programs' online archive for a comprehensive collection of reports, case decisions, guidelines, and resources on advertising compliance and...

BBB National Programs’ National Partners champion industry self-regulation, consumer protection, and data privacy. Join to shape standards, access experts, and...

See previous conferences, seminars, and other events from BBB National Programs.

BBB National Programs is a nonprofit organization where businesses turn to enhance consumer trust, and consumers are heard.

The program provides trusted dispute resolution services and helps organizations of all sizes meet Data Privacy Framework compliance obligations.

Jan 20, 2026 - The Institute for Responsible Influence will offer a creator certification program to standardize disclosures and promote transparency.

Phyllis Marcus was named Vice President, BBB National Programs’ National Advertising Division.

Sep 8, 2025 - BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally...

Terms of Use | BBB National Programs offer programs to address issues of business ethics, advertising, data privacy, and dispute resolution.