https://nielseniq.com/global/en/insights/education/2022/online-omnichannel-sales-driving-beverage-category-growth/
Opening to online: Beverage and alcohol brands leverage online growth for new sales - NIQ
Jun 12, 2025 - In the BevAl category, shopper shifts to online plus growing focus on new attributes means brands need new ways to analyze performance across channels.
beverage and alcohol