https://thedisruptivevoice.libsyn.com/bob-moesta-spotting-non-consumption
The Disruptive Voice: 21. Bob Moesta: Spotting Non-Consumption
We sat down with Bob Moesta, the President and CEO of , and pioneer of the Jobs To Be Done Theory. The topic: spotting and strategizing around non-consumption....
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https://fast.wistia.net/embed/iframe/ko8nm4lrgc
US22 | JTBD Hiring and Careers | Bob Moesta & Katherine Thompson
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