https://kogod.american.edu/news/how-sportsbooks-plan-to-turn-bracket-mania-into-long-term-betting-interest
How Sportsbooks Plan to Turn Bracket-Mania into Long-term Betting Interest
This piece looks at how US sportsbooks use March Madness to hook new bettors, turning casual bracket-fillers into longer-term customers through promos,...
bracket mania