https://www.marketingdive.com/news/how-kroger-built-a-sonic-ecosystem-into-its-multichannel-brand-platform/756740/
How Kroger built a sonic ecosystem into its multichannel brand platform | Marketing Dive
The grocery giant teamed with Made Music Studio to expand on existing brand elements and engage with evolving consumers.
brand platform marketingkrogerbuiltsonicecosystem
https://www.marketingdive.com/news/how-the-childrens-place-embraces-modern-parenting-with-new-brand-platform/812902/
How The Children’s Place embraces modern parenting with new brand platform | Marketing Dive
The retailer’s “It’s a Yes Day” platform began rolling out this month across digital, social and e-commerce channels and includes creator partnerships.
brand platform marketingmodern parentingplaceembracesnew
https://www.marketingdive.com/news/geico-puts-emotional-spin-on-value-for-new-brand-platform/805527/
Geico puts emotional spin on value for new brand platform | Marketing Dive
Created with The Martin Agency, “It Feels Good to Geico” enlists the Gecko and NFL greats A.J. Brown and Emmitt Smith across a series of ads.
brand platform marketinggeicoputsemotionalspin
https://www.marketingdive.com/news/haagen-dazs-evolved-super-bowl-campaign-brand-platform/759037/
How Häagen-Dazs evolved its Super Bowl campaign into a brand platform | Marketing Dive
brand platform marketingsuper bowldazsevolvedcampaign
https://www.marketingdive.com/news/minute-maid-teaming-with-wwe-punch-up-new-brand-platform/744866/
Why Minute Maid is teaming with WWE to punch up its new brand platform | Marketing Dive
The sponsorship supports “Bring the Juice,” which serves as the culmination of several years of brand transformation work.
brand platform marketingminutemaidteamingwwe