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https://michael-roberto.blogspot.com/2012/11/user-generated-content-engaging.html
Professor Michael Roberto's Blog: User-Generated Content: Engaging Customers, Enhancing Brand...
Leading edge companies leverage user-generated content to bring their brands alive, engage some of their biggest fans, and emphasize the aut...
user generated content
https://www.psu.edu/news/academics/story/super-bowl-ads-can-make-or-break-your-brand-behrend-professor-says
Super Bowl ads can 'make or break your brand,' Behrend professor says | Penn State University
The Super Bowl is the Everest of ad buys. So why are there always spots for avocados? Arpan Yagnik, assistant professor of advertising at Penn State Behrend,...
https://www.dupri.duke.edu/index.php/news-events/events/jennie-e-brand-professor-sociology-and-statistics-ucla-presents-uncovering
Jennie E. Brand, Professor of Sociology and Statistics, UCLA, presents "Uncovering College Effect...