https://research.utwente.nl/en/publications/customer-acquisition-through-intermediaries-vs-brand-shapes-lifet/
Customer Acquisition Through Intermediaries (vs. Brand) Shapes Lifetime Value: Evidence from the...
customer acquisitionbrand shapes
https://msutoday.msu.edu/news/2026/04/spartan-shapes-detroit-pistons-brand
How a Spartan found his path and now shapes the Pistons brand | MSUToday | Michigan State University
Michigan State University alum Tamar Davis is redefining how fans engage with the Detroit Pistons, blending social media, culture and community-driven brand...