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https://www.brandwatch.com/social-media-glossary/social-data/
What is social data? | Brandwatch Social Media Glossary
Mar 17, 2026 - Social data is the measurable information from user activity on social platforms. Learn its types, sources, and how businesses use it for insights.
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https://www.brandwatch.com/social-media-glossary/social-commerce/
What is Social Commerce? | Brandwatch Social Media Glossary
Mar 19, 2026 - Social commerce lets consumers discover and buy products directly inside social media apps. Learn how it works, which platforms lead, and key market stats.
brandwatch media glossarysocial commerce
https://www.brandwatch.com/social-media-glossary/social-customer-care/
What is social customer care? | Brandwatch Social Media Glossary
Mar 16, 2026 - Social customer care is support delivered through social media. Learn how it differs from social customer service, plus key metrics and best practices.
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https://www.brandwatch.com/social-media-glossary/employee-advocacy/
What is employee advocacy? | Brandwatch Social Media Glossary
Mar 19, 2026 - Employee advocacy turns employees into brand ambassadors who promote your company through their own networks. See key benefits and how programs work.
brandwatch social mediaemployee advocacyglossary
https://www.brandwatch.com/social-media-glossary/boosted-post/
What is a Boosted Post? | Brandwatch Social Media Glossary
Mar 18, 2026 - A boosted post is an organic social media post you pay to show to more people. Learn how boosting works, costs by platform, and when to use it vs. a full ad
brandwatch social mediaboostedpostglossary
https://www.brandwatch.com/social-media-glossary/social-media-algorithm/
What is a social media algorithm? | Brandwatch Social Media Glossary
Mar 17, 2026 - A social media algorithm ranks and personalizes your feed using engagement signals, relevance, and user behavior. See how each platform's algorithm works.
social media algorithmbrandwatch glossary
https://www.brandwatch.com/social-media-glossary/
Social Media Glossary & Marketing Terms | Brandwatch
An up-to-date, A-Z social media glossary of the most popular social media marketing terms and definitions to save you from getting confused.
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https://www.brandwatch.com/social-media-glossary/brand-ambassador/
What is Brand Ambassador? | Brandwatch Social Media Glossary
Mar 18, 2026 - A brand ambassador promotes a company through their own networks long-term. Learn the types, how programs work, and how they differ from influencers.
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https://www.brandwatch.com/social-media-glossary/brand-reputation/
What is brand reputation? | Brandwatch Social Media Glossary
Apr 17, 2026 - Brand reputation is how people perceive your company. Learn the difference between brand image and reputation, plus the seven dimensions that shape it.
brandwatch social mediareputationglossary
https://www.brandwatch.com/social-media-glossary/crisis-management/
What is crisis management? | Brandwatch Social Media Glossary
Mar 19, 2026 - Crisis management is the process of preparing for, responding to, and recovering from organizational threats. Learn the key phases and crisis types.
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https://www.brandwatch.com/social-media-glossary/explore-page/
What is an Explore Page? | Brandwatch Social Media Glossary
Mar 19, 2026 - An explore page is a personalized, algorithm-driven feed that surfaces content you don’t follow. Learn how it works on Instagram, TikTok, and Facebook.
brandwatch social mediaexploreglossary
https://www.brandwatch.com/social-media-glossary/media-monitoring/
What is media monitoring? | Brandwatch Social Media Glossary
Mar 17, 2026 - Media monitoring tracks coverage across news, print, broadcast, and social channels. Learn how it works and how it differs from social media monitoring.
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https://www.brandwatch.com/social-media-glossary/impressions/
What are Impressions? | Brandwatch Social Media Glossary
Mar 19, 2026 - Impressions measure how many times your content appears on screen. Learn how platforms count them, the three types, and how they differ from reach.
brandwatch social mediaimpressionsglossary
https://www.brandwatch.com/social-media-glossary/cross-posting/
What is Cross-Posting? | Brandwatch Social Media Glossary
Mar 19, 2026 - Cross-posting shares the same content across multiple social platforms. Learn how it works, platform specs, best practices, and common mistakes to avoid.
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