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https://www.brevo.com/glossary/noreply-email/ What is a noreply email? | Brevo Glossary A noreply email is an email address that is not set up to receive incoming mail. It's often used for automated emails like order confirmations, password... email brevo glossarynoreply https://www.brevo.com/glossary/whatsapp-business-platform/ What is WhatsApp Business Platform? | Brevo Glossary WhatsApp Business Platform is an advanced solution for businesses to communicate with customers at scale. It provides tools for messaging, automation, and... whatsapp business platformbrevo glossary https://www.brevo.com/glossary/live-chat/ What is live chat? | Brevo Glossary Live chat is a software that appears as a chat widget on your website and lets you communicate directly with site visitors. You can let them initiate a chat if... live chat brevoglossary https://www.brevo.com/glossary/sms-campaign-marketing/ What is SMS campaign / marketing? | Brevo Glossary SMS marketing involves sending text messages to connect directly with customers. It’s ideal for delivering quick updates, timely reminders, or exclusive... marketing brevo glossarysms campaign https://www.brevo.com/glossary/newsletter-template/ What is a newsletter template? | Brevo Glossary A newsletter template is a pre-designed visual structure that helps you create professional-looking email newsletters. It's like a blank canvas with pre-set... newsletter templatebrevo glossary https://www.brevo.com/glossary/mass-mailing/ What is mass mailing? | Brevo Glossary A mass mailing is the act of sending the same email message to a large number of people at the same time. This is a common marketing technique used to reach a... mass mailingbrevo glossary https://www.brevo.com/glossary/sales-pipeline/ What is Sales pipeline? | Brevo Glossary A sales pipeline is a visual framework that outlines the stages a potential customer goes through, from initial contact to making a purchase. Common stages... sales pipelinebrevo glossary https://www.brevo.com/glossary/newsletter-tool/ What is a newsletter tool? | Brevo Glossary A newsletter tool, also known as newsletter software, is an email applications that is used to send serial emails to a list of recipients. With newsletter... newsletter toolbrevo glossary https://www.brevo.com/glossary/omnichannel/ What is omnichannel? | Brevo Glossary Omnichannel is customer-centric marketing and sales strategy that integrates various channels (both online and offline). The goal is to create a uniform and... brevo glossaryomnichannel https://www.brevo.com/glossary/chat/ What is Chat? | Brevo Glossary Chat refers to the conversation window that appears when someone visits your website. It allows the visitor to communicate directly with a company... chat brevoglossary https://www.brevo.com/glossary/deliverabilty/ What is deliverability? | Brevo Glossary Email deliverability refers to an email’s capacity to be successfully delivered to a contact’s inbox without being filtered out as spam by email clients. brevo glossarydeliverability https://www.brevo.com/glossary/direct-marketing/ What is direct marketing? | Brevo Glossary Direct marketing is a marketing strategy that involves communicating directly with target customers to promote products or services. It bypasses intermediaries... marketing brevo glossarydirect https://www.brevo.com/glossary/abandoned-cart-email/ What is an abandoned cart email ? | Brevo Glossary An abandoned cart email is an automated email sent to customers after they leave products in their online shopping cart without making a purchase. This... abandoned cart emailbrevo glossary https://www.brevo.com/glossary/bounce-rate/ What is Bounce rate? | Brevo Glossary Email bounce rate is a metric that measures the percentage of emails that are returned to the sender because they could not be delivered to the intended... bounce ratebrevo glossary https://www.brevo.com/glossary/personalization/ What is personalization? | Brevo Glossary Personalization is the process of customizing marketing messages, like emails or website offers, to fit each customer's specific needs and interests. This is... brevo glossarypersonalization https://www.brevo.com/glossary/spam/ What is a spam? | Brevo Glossary Spam refers to emails sent without consent, often in bulk, and typically irrelevant to the recipient. These messages are frustrating for users and can harm the... spam brevoglossary https://www.brevo.com/glossary/reactivation-email/ What is a Reactivation email? | Brevo Glossary A reactivation email is an email designed to re-engage inactive subscribers who haven’t interacted with your emails or platform for a while. These emails aim... email brevo glossaryreactivation https://www.brevo.com/glossary/autoresponder/ What is an autoresponder? | Brevo Glossary An email autoresponder is a form of marketing automation software that automatically sends an already-prepared email to contacts on your mailing list. The... brevo glossaryautoresponder https://www.brevo.com/glossary/heat-map/ What is a heat map? | Brevo Glossary An email heat map is a visual representation of how your email recipients interact with your email content. It uses color-coding to show areas of high and low... heat mapbrevo glossary https://www.brevo.com/glossary/subject-line/ What is a subject line? | Brevo Glossary A subject line is the text that introduces an email in the recipient’s inbox. It's your email's first impression. It’s a short but crucial piece of text that... subject linebrevo glossary https://www.brevo.com/glossary/marketing-automation/ What is marketing automation? | Brevo Glossary Marketing automation refers to the automation of marketing campaigns in response to predefined ‘trigger’ conditions based on user behavior. Once a condition... marketing automationbrevo glossary https://www.brevo.com/glossary/push-notification/ What is a push notification? | Brevo Glossary A push notification is a short message delivered directly to a user’s device by an app or website. It appears as an alert, often on mobile screens or desktops,... push notificationbrevo glossary https://www.brevo.com/glossary/rss-campaign/ What is RSS campaign? | Brevo Glossary RSS emails are automated updates sent to subscribers whenever a website or blog publishes new content. These campaigns rely on an RSS feed, a digital file that... campaign brevo glossaryrss https://www.brevo.com/glossary/inbound-marketing/ What is inbound marketing? | Brevo Glossary Inbound marketing is a marketing strategy that consists of attracting leads through high quality content assets. The technique works by means of a ‘pull’... marketing brevo glossaryinbound https://www.brevo.com/glossary/triggered-email/ What is a triggered email? | Brevo Glossary A triggered email is an automated message sent based on specific actions or events, such as signing up for a newsletter, abandoning a cart, or completing a... email brevo glossarytriggered https://www.brevo.com/glossary/onboarding-email/ What is an onboarding email? | Brevo Glossary An onboarding email is the first email or series of emails that welcomes new customers, subscribers or users after registration. It helps recipients to... email brevo glossaryonboarding https://www.brevo.com/glossary/automation/ What is automation? | Brevo Glossary Automation in marketing and sales refers to the use of software to streamline and automate repetitive tasks. brevo glossaryautomation https://www.brevo.com/glossary/email-list/ What is an email list? | Brevo Glossary An email list is a collection of email addresses used to send mass emails to a specific group of people. It's a valuable marketing tool used to communicate... email listbrevo glossary https://www.brevo.com/glossary/html-email/ What is an HTML email? | Brevo Glossary An HTML email is an email that uses HyperText Markup Language (HTML) to format and style its content. This allows for much more visually appealing and... email brevo glossaryhtml https://www.brevo.com/glossary/drag-and-drop-editor/ What is a Drag & Drop editor? | Brevo Glossary drag drop editorbrevo glossary https://www.brevo.com/glossary/dkim/ What is DKIM? | Brevo Glossary DKIM stands for DomainKeys Identified Mail. DKIM is designed to detect forged sender addresses in email (i.e. email spoofing), a technique often used in... brevo glossarydkim https://www.brevo.com/glossary/voip/ What is VoIP? | Brevo Glossary Voice over Internet Protocol (VoIP) enables voice calls over an internet connection instead of traditional phone lines. It’s a cost-effective solution widely... brevo glossaryvoip https://www.brevo.com/glossary/welcome-email/ What is a welcome email? | Brevo Glossary A welcome email is the first message sent after someone subscribes or creates an account. It sets the tone for the relationship and introduces the brand. email brevo glossarywelcome https://www.brevo.com/glossary/plugin/ What is a plugin? | Brevo Glossary A plugin is a small software component that adds specific features to a larger program. It's like a modular add-on that extends the functionality of the main... brevo glossaryplugin https://www.brevo.com/glossary/drip-campaign/ What is a drip campaign? | Brevo Glossary Drip marketing is a type of marketing strategy. It involves sending a series of emails to contacts at certain intervals or after predefined user actions. When... campaign brevo glossarydrip https://www.brevo.com/glossary/lead/ What is a lead? | Brevo Glossary A lead is a person who has expressed interest in your product or service. This could be someone who has visited your website, downloaded a free ebook, signed... brevo glossarylead https://www.brevo.com/glossary/deliverability-services/ What are deliverability services? | Brevo Glossary Email deliverability services are specialized tools and services designed to help businesses improve the delivery rates of their email campaigns. These include... deliverability servicesbrevo glossary https://www.brevo.com/glossary/behavioral-targeting/ What is Behavioral targeting? | Brevo Glossary Behavioral targeting is a marketing technique that uses information about how people use the internet to improve advertising campaigns. It involves collecting... behavioral targetingbrevo glossary https://www.brevo.com/glossary/chatbot/ What is Chatbot? | Brevo Glossary A chatbot is a computer program designed to simulate and process human conversation through a chat interface. It's like a virtual assistant that can... chatbot brevoglossary https://www.brevo.com/glossary/newsletter-software-2/ What is newsletter software? | Brevo Glossary Newsletter software is a powerful tool designed to streamline the process of creating, sending, and tracking email campaigns. It provides a user-friendly... software brevo glossarynewsletter https://www.brevo.com/glossary/crm/ What is CRM? | Brevo Glossary CRM stands for Customer Relationship Management. It refers to the software system used to store and manage all information concerning your customers and leads. brevo glossarycrm https://www.brevo.com/glossary/whatsapp-campaign/ What is a WhatsApp campaign? | Brevo Glossary A WhatsApp campaign is a marketing strategy that uses the WhatsApp messaging app to directly engage with customers. Businesses can send targeted messages, such... campaign brevo glossarywhatsapp https://www.brevo.com/glossary/email-marketing-software/ What is email marketing software? | Brevo Glossary Email marketing software is a digital tool designed to streamline and automate the process of creating, managing, and sending mass email campaigns. It empowers... email marketing softwarebrevo glossary https://www.brevo.com/glossary/nurture-campaign/ What is a nurture campaign? | Brevo Glossary A nurture campaign is a marketing strategy that aims to accompany potential customers (leads) along their customer journey with targeted and personalized... campaign brevo glossarynurture https://www.brevo.com/glossary/email-blast-service/ What is an email blast service? | Brevo Glossary An email blast service, also known as a bulk email service, is a company that lets its customers send ’email blasts’ (i.e bulk email or mass email campaigns)... email blastbrevo glossaryservice https://www.brevo.com/glossary/send-time-optimization/ What is Send time optimization? | Brevo Glossary send time optimizationbrevo glossary https://www.brevo.com/glossary/marketing-mix/ What is marketing mix? | Brevo Glossary The marketing mix, often referred to as the 4 Ps, is a set of controllable marketing variables that a company uses to influence consumer behavior and achieve... marketing mixbrevo glossary https://www.brevo.com/glossary/click-rate/ What is Click rate? | Brevo Glossary In email marketing, the click rate is a metric that measures the percentage of email recipients who clicked on a link within an email. It's a key indicator of... rate brevoglossary https://www.brevo.com/glossary/lead-scoring/ What is lead scoring? | Brevo Glossary Lead scoring is the process of assigning a “score” to each one of your contacts that reflects their conversion potential and level of interest in your... lead scoringbrevo glossary https://www.brevo.com/glossary/blacklist/ What is Blacklist? | Brevo Glossary An email blacklist (or brevo glossaryblacklist https://www.brevo.com/glossary/b2c/ What is B2C? | Brevo Glossary B2C stands for Business-to-Consumer. It's a type of business model where companies sell products or services directly to individual consumers. brevo glossaryb2c https://www.brevo.com/glossary/email-tracking/ What is email tracking? | Brevo Glossary Email tracking is a technique used to monitor the performance of email campaigns. It involves collecting data on how recipients interact with emails, such as... email trackingbrevo glossary https://www.brevo.com/glossary/landing-page/ What is a landing page? | Brevo Glossary A landing page is a webpage designed to receive visitors having clicked on a link from another page or marketing campaign. The role of the landing page is to... brevo glossarylanding https://www.brevo.com/glossary/email-campaign-software/ What is email campaign software? | Brevo Glossary Email campaign software is software used to manage, send, and track email marketing campaigns. It simplifies the process of email marketing by providing a... software brevo glossaryemail campaign https://www.brevo.com/glossary/ab-testing/ What is A/B testing? | Brevo Glossary A/B testing in marketing terms is a technique that consists of showing differing elements of the same campaign (e.g. an email campaign with two different... b testingbrevo glossary https://www.brevo.com/glossary/whatsapp-business-api/ What is WhatsApp Business API? | Brevo Glossary The WhatsApp Business API is designed for companies to send personalized messages at scale, such as order updates or customer support responses. whatsapp business apibrevo glossary https://www.brevo.com/glossary/newsletter/ What is a newsletter? | Brevo Glossary A newsletter is an email that’s sent on a recurring basis to a list of subscribers. It can be a promotional email designed to highlight the latest newsletter... brevo glossarynewsletter https://www.brevo.com/glossary/domain/ What is a domain? | Brevo Glossary A domain in an email address is the part that comes after the @ symbol. It identifies the email server that handles the email account. For example, in the... brevo glossarydomain https://www.brevo.com/glossary/dedicated-ip/ What is a dedicated IP? | Brevo Glossary A dedicated IP is a unique IP address assigned exclusively to a single website or server. Unlike shared IP addresses, where multiple websites share a single... dedicated ipbrevo glossary https://www.brevo.com/glossary/b2b/ What is B2B? | Brevo Glossary B2B stands for Business-to-Business. It's a type of business model where companies provide products or services for other companies or organizations. brevo glossaryb2b https://www.brevo.com/glossary/brevo-academy/ What is Brevo Academy? | Brevo Glossary Brevo Academy is an email marketing course that teaches email marketing from the ground up. It includes a free email marketing certification to add to your CV... brevo academyglossary