https://www.contractingbusiness.com/archive/article/20862056/build-a-better-mousetrap-it-begins-and-ends-with-marketing
Build A Better Mousetrap: It Begins and Ends with Marketing | Contracting Business
The Mousetrap Series Begins. Initially published in 2003, this series is about how to build a better mousetrap and make your business more successful.
build a better mousetrapit begins