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https://pressroom.toyota.com/crafting-a-vision-calty-design-research-and-the-colorful-legacy-of-the-trd-pro-series/
Crafting a Vision: Calty Design Research and the Colorful Legacy of the TRD Pro Series - Toyota USA...
Color speaks to us. It evokes emotions, stimulates senses and paints our world with shades of meaning. In the realm of automotive design, color is a language...
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https://pressroom.toyota.com/facility/calty-design-research/
CALTY Design Research - Toyota USA Newsroom
May 9, 2025 - With the establishment of Calty Design Research in 1973, Toyota became the first major car manufacturer to set up design operations in Southern California. The...
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https://pressroom.toyota.com/behind-the-blueprint-the-people-of-calty-design-research/
Behind the Blueprint: The People of CALTY Design Research - Toyota USA Newsroom
Mar 8, 2024 - For 50 years, the people of CALTY Design Research (Calty) have come together to create some of the most innovative Toyota and Lexus vehicles, including the...
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https://pressroom.toyota.com/toyotas-calty-design-research-50-years-of-design-and-innovation/
Toyota’s CALTY Design Research: 50 Years of Design and Innovation - Toyota USA Newsroom
This year, CALTY Design Research celebrates its 50th year of rich vehicle design history. Since its first designers set up shop in California, Calty has become...
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https://pressroom.toyota.com/how-calty-design-research-defined-the-essence-of-the-all-new-tacoma/
How Calty Design Research Defined the Essence of the All-New Tacoma - Toyota USA Newsroom
May 22, 2023 - Focused on the theme of a “Badass Adventure Machine,” Calty Design Research led the design efforts for the all-new 2024 Toyota Tacoma. “Our primary design goal...
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https://pressroom.toyota.com/hidden-gems-a-spotlight-on-five-never-before-seen-projects-from-calty-design-research/
Hidden Gems: A Spotlight on Five Never-Before-Seen Projects from CALTY Design Research - Toyota USA...
Since its founding in 1973, Toyota has been at the forefront of creative automotive innovation. Thanks to the talented masterminds at Toyota’s design studios...
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