https://www.hubfluence.io/blog/does-tiktok-shop-cannibalize-dtc-sales
Does TikTok Shop cannibalize DTC sales? | Hubfluence
Whether TikTok Shop steals sales from your own site, what the incrementality data actually shows, and how to test it on your own brand in 30 days.
tiktok shopcannibalizedtcsaleshubfluence