https://digiday.com/media/years-chase-sprint-cup-will-nascars-social-playoffs-yet/
This year's 'Chase for the Sprint Cup' will be NASCAR's most social playoffs yet - Digiday
Sep 13, 2016 - For this year's postseason, NASCAR is producing an action-film video series and other social content for Snapchat, Facebook and other platforms.
chase for the sprint cup