https://www.mastercard.com/europe/en/news-and-trends/Insights/2024/how-citi-successfully-launched-its-ultra-affluent-card-product-ultima.html
Launching Citi Ultima Card for Affluent Growth - Mastercard | Mastercard Europe
Learn how Citi launched its ultra-affluent Ultima card with Mastercard, driving growth through premium customer targeting and tailored card strategies.
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