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https://www.jll.com/en-belux/insights/how-meaningful-brand-messages-drive-traffic-not-conversion Brand Purpose Communication Expectations by Generation Discover how different generations expect brands to communicate their purpose and values. Millennials lead at 61%, followed by Gen Z at 59%. See the complete... brand purposecommunication expectationsgeneration https://www.jll.com/en-au/insights/how-meaningful-brand-messages-drive-traffic-not-conversion Brand Purpose Communication Expectations by Generation Discover how different generations expect brands to communicate their purpose and values. Millennials lead at 61%, followed by Gen Z at 59%. See the complete... brand purposecommunication expectationsgeneration