https://digiday.com/marketing/fenty-beauty-launches-whatsapp-ai-advisor-as-messaging-becomes-beautys-next-commerce-channel/
Fenty Beauty is taking its community-first strategy into messaging.
Apr 2, 2026 - The experience allows users to chat directly with the brand in Whatsapp to get Fenty product recommendations, tutorials and reviews
community first strategyfenty beautytaking