Robuta

https://www.emarketer.com/chart/272400/how-us-marketers-adapt-creative-across-social-video-connected-tv-ctv-ads-april-2025-of-respondents
social videousmarketersadaptcreative
https://www.nielsen.com/ko/news-center/2024/nielsen-expands-youtube-connected-tv-ads-measurement-in-11-countries/
Nielsen's expansion of YouTube CTV ads measurement in 11 countries creates a key step forward for global Nielsen ONE strategy.
connected tv adsnielsenexpandsyoutubemeasurement