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https://fosterprovost.com/talk/mining-massive-consumer-behavior-data-for-predictive-marketing/ Mining (Massive) Consumer Behavior Data for Predictive Marketing - Foster Provost Invited talk at CMU. consumer behavior datapredictive marketingminingmassivefoster https://www.asiarchive.com/influence-metric-and-holistic-consumer-behavior-measurements/ Influence Metric and Holistic Consumer Behavior Measurements - Publishing and Data Research Forum Dec 9, 2013 - Download Paper (PDF) consumer behaviordata researchinfluencemetricholistic