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https://sofiaulver.se/icr-2024-malaga-consumer-resistance-and-acceptance-of-sportswashing-in-the-western-digital-sphere/
ICR 2024, Malaga: Consumer Resistance and Acceptance of Sportswashing in the Western Digital Sphere...
consumer resistance
icr
malaga
acceptance
sportswashing
https://www.mdpi.com/2076-3417/11/7/3211
Perceptions and Resistance to Accept Smart Clothing: Moderating Effect of Consumer Innovativeness
Despite positive expectations from different organizations, smart clothing has not spread to the public. This study surveyed 320 adults to identify multiple...
perceptions
resistance
accept
smart
clothing