https://www.scirp.org/journal/paperinformation?paperid=92129
Cooperative Advertising in a Two-Stage Supply Chain with Network Externalities
A two-stage game is developed with network externalities where, besides pricing decisions, the retailer and manufacturer can determine their advertising...
cooperative advertisingtwo stagesupply chain
https://experts.umn.edu/en/publications/variations-in-the-contractual-terms-of-cooperative-advertising-co/
Variations in the contractual terms of cooperative advertising contracts: An empirical...
in thecontractual termscooperative advertisingvariations